President, VML Brazil
Fernando has led VML Brasil since its launch in 2011, collaborating on the introduction of several brands to the Brazilian market, including Groupon, Expedia, Netflix and Dafiti. He has led digital evolution engagements for brands such as Colgate-Palmolive, Oi telecom, GE, Kimberly-Clark and DeVry. Under his leadership, VML Brazil has been recognized as a digital leader by Grupo Consultores.
His strong commitment to clients’ business results has helped build true partner-agency relationships. His passion for innovation has led VML to create Colgate’s first web series in the market and to introduce the largest retailer, Casas Bahia, on e-commerce.
He is a digital media enthusiast and has served as key speaker in several online media festivals and seminars.
In addition to leading VML Brazil, Fernando is a major supporter of social initiatives and often collaborates with the Attorney General’s Office of São Paulo. Through VML Brazil pro-bono work, he helps bring to light several important social causes of the country.