Case studies that explore how Patagonia and Videoland improved retention and loyalty. Insider insights from ABN AMRO and NS on growth tactics. Practical playbooks for success in the age of AI. This is the one summit you can’t afford to miss.
This free event is for professionals working in companies where digital, marketing, and commerce play a key role. It’s not open to freelancers, agencies, tech vendors or students.
After the buzz of last year, we’re back with the second edition of the VML Growth Summit: Beyond the Algorithm. Senior leaders and industry experts will gather to cut through the noise and focus on what actually drives growth.
When: 9:00 - 16:15, Thursday, 16 April 2026
Where: WPP Campus Amsterdam
From AI strategy to customer experience optimization, from digital shelf dominance to scalable commerce solutions – the Growth Summit is where insight meets action.
Ready for action? Here’s just a sample of what to expect:
NS will explain how Growth Marketing gained them more than €1 million in extra revenue in just 6 months.
ABN AMRO will show you how to unlock new capabilities through customer-centric thinking.
Paul Smit, comedian, author and philosopher will offer you an energetic and entertaining look at the role your brain plays in managing change.
Maxime Lubbers will show you FOMO 2.0: the new leadership framework for fast-moving companies.
Your day, your way: Design your experience
Choose from 30+ expert speakers, 4 keynotes, 11 dynamic breakout sessions
Register to secure your spot at the must-attend event for retail and digital marketing leaders.
For professionals that drive commerce, marketing, tech solutions and digital strategy.
This free event is for professionals working in companies where digital, marketing, and commerce play a key role. It’s not open to freelancers, agencies, tech vendors or students.