We’ll kick off the day with an inspiring keynote about the Future Shopper from the VML Intelligence team. Also, Brett Gaasbeek, Brand Manager at McDonald’s, will explain how McDonald’s transformed its business strategy and social media by focusing on talkability and culture. Finally, Steven van Belleghem will end the day with a look into the Customer Experience Renaissance.

Throughout the day, you’ll gain insights in breakout sessions that cover all the capabilities VML & some of its partners offer. You’ll learn how to:    

  • Get meaningful impact from your investment in digital.
  • Ensure brand strategies remain authentic as AI takes on more creative tasks.
  •  Understand how consumer spend and behavior is evolving.
  • Take a holistic approach to loyalty and promotions to drive bottom-line growth.
  • Uncover the path to purchase in a rapidly changing world where attention is fragmented and influence comes from unexpected places.
4 keynotes, 12 breakouts and more than 25 speakers!

Would you like to learn more?

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