Our report explores and analyzes the habits, perceptions, and priorities of both banked and unbanked users in Argentina, Chile, Colombia, Mexico, and Peru, with the goal of providing a clear view of the current relationship between consumers and their banks and financial services.

Do you want to understand what opportunities exist to build more relevant, empathetic, and sustainable relationships in today’s financial context?

Download Reports

Arg

Argentina

Chile

Chile

COL

Colombia

Mexico

Mexico

Peru

Perú

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Verwandter Inhalt

VML x Cannes 2025 17
In der Presse

What Marketers Can Learn From Wicked

At Cannes Lions 2025, VML’s CEO Jon Cook leads a discussion on the reinterpretation of the 'Wizard of Oz' through the lens of modern storytelling
Weiterlesen
FW VML AR Danette Clac
In der Presse

Danette Invites You to Rediscover After-Dinner Conversation with New "Clac" Campaign, Created by VML Argentina

The brand launches a moving campaign that celebrates the value of dessert as a moment of family connection
Weiterlesen