Consulting

Find, Plan, and Accelerate Growth

We help you identify untapped opportunities within your existing business and beyond. Our experts work with you to develop actionable growth strategies, prioritise investments, and manage initiatives that drive measurable top-line performance. From market expansion to portfolio optimisation, we ensure your brand and business are positioned for sustained success.

Transform Marketing for the Future with AI-Powered Solutions

VML Consulting helps you reimagine marketing as a scalable, growth-driving investment—powered by the latest advances in artificial intelligence and intelligent automation. Our transformation specialists design and deliver future-ready marketing functions that harness the potential of AI to unlock efficiency, creativity, and business impact.

Anticipate Change, Drive Growth

We combine deep brand understanding with cutting-edge insights to navigate tomorrow's landscape. We provide clarity on your brand's current perception and market trajectory, identifying emerging trends and shifting consumer behaviours to keep you ahead. This foresight enables us to develop bold innovations and actionable strategies that drive sustainable growth, ensuring your brand remains relevant and dynamic. Our expertise leverages our Futures and Trends unit (authors of the Future100 report), BAV Group (a WPP and VML consulting company) and our Consulting experts to deliver intelligence for sustained success.

Create the Blueprint for Data-Powered Marketing

We activate data for strategic decision-making. Through Gain Theory’s Marketing Impact Readiness Assessment (MIRA), AI Unlocked and Data Consulting capabilities we assess your current state, design future visions, and enable transformation. We deliver unified data models, AI roadmaps, and optimised operating models to make your marketing data work harder, driving measurable impact and sustained business success.

Turn Data into Actionable Insight

We help brands transform data into actionable insight. Our experts optimise performance, understand audiences, and drive customer growth by uncovering what's working, why it matters, and where to go next. From real-time dashboards and CX modelling to deep research and segmentation, we provide the clarity needed to make informed decisions and accelerate your brand's success.

Unlock ROI, Drive Performance and Accelerate Growth

We partner with Gain Theory, a global unbiased and independent WPP marketing effectiveness and foresight consultancy, to combine advanced analytics with strategic consulting that empowers smarter, data-informed marketing investment decisions. Working directly with clients, Gain Theory’s experts provide actionable recommendations for budget allocation, channel mix, and creative that maximise marketing effectiveness. They also help future-proof your marketing strategy by simulating market scenarios and competitive responses, ensuring your marketing investments drive measurable business growth with confidence.