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CANNES, FRANCE - JUNE 24: Francine Lacqua, Demis Hassabis and a guest onstage for 'The Future of Creativity with Demis Hassabis' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)

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Cannes Lions 2026: Key Trends

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The Future 100: 2026

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An outdoor, paved courtyard area filled with people socializing in front of industrial-style buildings. Some people are sitting at wooden picnic tables and high-top bar stools under beige umbrellas, while others walk through the space. In the background, there are shipping containers, brick buildings, a white car parked on a lower rooftop, and a large, stylized bow sculpture pointing toward the sky on the right.

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SXSW London 2026: Trends and insights

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Two women chat on a sofa. One woman is black with an Afro hairstyle wearing a black sweater with white spots, and the other is a white woman with a wavy bob in a geometric colour block sweater.

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Gen X's power era

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Tech

WEB Copen Pay Copen Hill

Lifestyle & Culture

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Retail & Commerce

WEB 2024 11 26 Omnia bathroom

Wellness & Beauty

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Food & Drink

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Travel & Hospitality

Radha Agrawal

Q&A

Delta at CES 2025

Round-ups

F100 2026 Cover

Trend Reports

Intelligence Work, News and Insights

Birdwatching in the Dauphine Alps. Courtesy of Emmanuel Rondeau

Rewilding tourism

Recognition VML NY x The Drum

VML leads World Creative Rankings mid-year agency table

Photography by Min An. Courtesy of Pexels

Happiness economy

A boy in baseball gear playing little league

Little League

A blurry, motion-effect photo of a person stretching outdoors against a bright blue sky. They are standing on one leg and holding their other foot behind them to stretch their quadricep, with the sea visible on the horizon in the background.

Five wellness trends to watch

Giellette Labs Football

GilletteLabs Turns Bathroom Nicks Into Football Drama

F100 2026 Hero

The Future 100: 2026

Tennessee Dept. of Tourist Development

Real Seal

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Shield Insurance

After S*** Happened Service

Don’t Be Shy, Say Hello

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