Our medical communications teams are leading clients to transform patients’ lives through meaningful connection with the health community.
We call it The Power of Peers.
We believe that science makes brands meaningful.
And medical communications is a critical driver.
HCPs have a responsibility to patients that at times must seem overwhelming.
Understanding how to incorporate new brands into practice requires a level of attentiveness and thoughtfulness that is often at odds with the time needed to see and treat patients.
While branded campaigns are often compelling, many HCPs feel that information from pharma companies is not always directly related to the patient challenges they face daily. In such cases, HCPs turn to the source they know they can trust.... their peers.
Connecting HCPs to thought leaders imbues your educational content with an authority, a credibility and a relevance that branded activities in isolation often lack. Providing a scientific perspective on the unmet need and the clinical evidence for a molecule makes a branded call to action so much more meaningful.
In today’s environment, HCPs are bombarded with promotional and educational messages
and activities in a multitude of channels and media – so it’s important that we meet them where they are, with the information they need. And it’s equally important that we deliver the clinical evidence in an impactful and engaging way.
Science drives the message, and the science of engagement drives the impact.
VML Health accomplishes this through our unique formula for modern medical communications: Transformative Stories + Meaningful Connection.
We bring together science, strategy, and creativity to ensure that we transform complex science into compelling messaging. And then we leverage technology to spread that messaging through engaging experiences across an omnichannel ecosystem.
Our human-centered CX approach inspires organic connection among HCPs, enabling thought leaders to effectively educate and inspire their colleagues.
When done well, modern medical communications will inspire HCPs to become advocates and spread the word among their peers. Helping our clients to cut through the noise, create connections, and accelerate understanding and uptake.
Our medical education business, IMsci, brings together a blend of scientific, marketing and creative experts. These groups turn complex scientific data into simple, relevant content—enabling clients to educate HCPs around science and clinical outcomes in a digestible way.