2025 Cannes Lions
Innovation
Bronze Lion
PainVisible
Utilizing thermal imaging to objectively measure pain to ensure equitable access
- Office
- Spain
- Client
- Aritium
In medical diagnoses, 90% of patients cite pain as a primary or associated complaint – but today’s tools for measuring pain leave many behind.
In partnership with VML Health and WideLabs, Aritium's PainVisible uses thermal imaging to provide objective, real-time pain measurement for all patients, ensuring that no one's pain goes unheard, unmeasured or unaddressed.
We're always looking for new innovations that help HCPs' practice. We all know that AI and technology can make an incredible difference in healthcare. This is a clear example of the power of combining technology, creativity and data to create faster diagnoses and appropriate treatment for all patients
Traditional pain assessment relies on subjective patient reporting, which can be influenced by a patient's ability to articulate pain, creating disparities in care due to language barriers, cognitive impairments, cultural factors and individual pain tolerances. PainVisible addresses the urgent need for an objective pain measurement tool to ensure every patient receives the care they deserve, regardless of their ability, to articulate their pain.
The inspiration behind PainVisible stemmed from the desire to break down communication barriers in pain management and create a more equitable healthcare system. It allows pain to be discussed within a universal language, empowering healthcare professionals to make informed treatment decisions for every patient, regardless of their background or ability to advocate for themselves.
PainVisible utilizes a portable thermal camera connected to a smartphone that detects heat patterns on the body's surface that are indicative of pain. An AI-powered app analyzes this data, comparing it with thousands of patient studies and environmental factors, to provide doctors with accurate assessments and evidence-based treatment recommendations. By providing an objective measure of pain, the tool eliminates biases and communication barriers, leading to more precise diagnoses, personalized treatment plans and improved patient outcomes.
PainVisible is transforming pain management by promoting equitable access to effective pain relief. It's currently being used in hospitals across Spain, with the potential to revolutionize pain management globally.
Series Feature: For Humans, By Humans
VML introduces For Humans, By Humans, a mini-documentary series celebrating the people and stories behind our impactful campaigns.
Watch the full story in this feature, inspired by VML's Human First philosophy.
For more information about this series, click here.
Awards
2025 Cannes Lions
Pharma
Bronze Lion
2025 Clio Health
Design - Human-Centered Design
Gold
2025 Clio Health
Digital Product Innovation
Silver
2025 Clio Health
Health Equity
Bronze
2025 Clio Health
Design - Emerging Technology
Bronze
2025 Clio Health
Experience & Activation - Digital / Mobile
Bronze
2025 Clio Health
Digital / Mobile - Apps
Bronze
London International Awards
2025
Gold, Silver & Bronze
2025 El Sol
Innovation
Gold
2025 El Sol
Innovation
Bronze
2026 The One Show
Pharma
Best of Pharma
2026 The One Show
Pharma - Products
Gold Pencil
2026 The One Show
Pharma - Craft, Use of Technology
Silver Pencil
2026 The One Show
Pharma - Innovation
Merit Award
2026 The One Show
Pharma - Integration of AI
Merit Award
2026 The One Show
Interactive, online, mobile - Use of Tech & AI
Merit Award
2026 The One Show
Creative Use of AI - Innovation
Merit Award
2026 The One Show
IP - AI Integration
Merit Award
2026 D&AD
Digital Experience Design / Inclusive
Graphite Pencil
2026 D&AD
Digital Experience Design / IP
Wood Pencil
2026 ADC Awards
Design for Good - Product Design
Gold Cube
2026 ADC Awards
Interactive - Innovation
Gold Cube
2026 ADC Awards
Product Design - Science / Medical Products
Gold Cube
2026 ADC Awards
Design for Good - Artificial Intelligence
Silver Cube
2026 ADC Awards
Interactive - Digital Product
Silver Cube
2026 ADC Awards
Pharma - Brand / Communication Design - Product Design
Silver Cube
2026 ADC Awards
Pharma - Innovation - Single or Series
Silver Cube
2026 ADC Awards
Product Design - Innovation
Silver Cube
2026 ADC Awards
Design for Good - Pharma
Bronze Cube
2026 ADC Awards
Artificial Intelligence - Digital / Emerging Media - AI-Driven Experiences
Merit
2026 ADC Awards
Pharma - Experiential Design - Consumer Experience
Merit
2026 Clio Awards
Creative Use of Data - Visualization
Silver
2026 Clio Health
Creative Business Transformation — Creative Business Transformation
Silver
2026 Creative Floor Awards
AI
Gold
2026 Creative Floor Awards
Best use of Technology / any medium
2 x Gold
2026 Creative Floor Awards
Data
Gold
2026 Creative Floor Awards
Product Design
2 x Gold
