Mondelēz International
Name This OREO
An interactive mobile audio experience that lets fans decode and name OREO cookie combinations
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Colgate
Not Every Smile Starts As A Smile
Colgate supports parents by revealing the reality behind healthy smiles.
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AXA
Group Therapy
A groundbreaking documentary that uses comedy to highlight mind health struggles and the healing power of sharing
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Whirlpool
Dancing Washers
An engaging e-commerce experience that turns your washing machine’s "dance" into discounts on Whirlpool products and services
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Brand Experience Insights
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt
Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
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Insight
Creator Content That Over-Delivers
Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
Read Article Brand Experience News
In The Press
This 'Unfair Glass' Gives a Powerful Water Crisis Message to World Leaders
VML Canada and One Drop Foundation brings attention to the global water crisis and advocates for safe drinking water for everyone
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In The Press
Ajax and VML Australia Tackles Spagbombs and Spewnado Disasters
Over the past 60+ years, Ajax has seen almost every mess you could imagine, and its latest campaign, seeks to name every single one of them
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News
VML Grands and Glory at Cannes 2025
Cannes Lions: Discover VML’s award-winning work with 63 Lions and two Grands Prix in 2025
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In The Press
Young People Encouraged to Ghost Their Loved Ones While Driving in New Campaign via VML NZ
Young drivers have a crash risk that is four times higher if they use their phone while driving
Read More Our Leadership
More Of What We Do
What We Do
Connected Media
A media approach that connects paid, owned and earned experiences to drive measurable business outcomes.
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What We Do
CRM
We humanize the relationship between brands and their customers at a global scale.
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