THE VIEW FROM TOMORROW.

Changes to Come

To lead the future, we stay ahead of it. We examine cultural movements and new possibilities to extract insights about emerging issues and opportunities. We see where the world is going so we can help brands and people change course. Check out what we’re tuned in to and the great work we’re turning out.

May 15, 2016
MediaPost: Tennessee Tourism Brings Concerts To Chicago

MediaPost: Tennessee Tourism Brings Concerts To Chicago

May 15, 2016

The Tennessee Department of Tourist Development is sponsoring a live-streamed concert series that will be simulcast in Chicago.

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May 12, 2016
Campaign Asia-Pacific: Insead introduces its new digital engagement strategy

Campaign Asia-Pacific: Insead introduces its new digital engagement strategy

May 12, 2016

With over 20,000 viewers a day, INSEAD's most visited campus is online. Together with digital partner VML Singapore, INSEAD has just launched its entirely revamped website and extensive online offering. 

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April 27, 2016
MediaPost: Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads

MediaPost: Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads

April 27, 2016

The Tennessee Department of Tourist Development worked with global marketing agency VML to create a campaign using data to serve personalized pre-roll videos with a vacation theme. 

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April 22, 2016
Adweek: Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

Adweek: Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

April 22, 2016

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and then put those recordings over footage of one of the girls being removed from Auguste Renoir's Pink and Blue (1881), one of the world's great paintings.

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April 21, 2016
IOC Launches Global Promotional Campaign: “Together We Can Change the World”

IOC Launches Global Promotional Campaign: “Together We Can Change the World”

April 21, 2016

To coincide with the Olympic torch lighting in Olympia, Greece, the International Olympic Committee released a public service announcement showcasing the Olympic Games as a force of good that aims to build a better world through sport.  The PSA, meant to inspire, evoke emotion, and engage people around the world, is in preparation for the Olympic Games Rio 2016 that kick off the evening of Friday, August 5, in Rio de Janeiro.

The PSA introduces the theme, “Together We Can Change the World.” Timo Lumme, Managing Director, IOC Television and Marketing Services, said: “In sharing this message with the world, the IOC aims to demonstrate that the Olympic values are here to light a torch for all of us. The Olympic Movement is here to break down walls and build bridges; and through this emotive campaign we hope audiences will be inspired to learn more and see that together we can change the world.” 

VML created the PSA and enlisted Questlove as executive producer to create the soundtrack for the PSA by re-recording the song, “The Fire,” originally by Questlove and The Roots, by top recording artists from across the world, including:

  • Yuna, Asia
  • Lenny Kravitz, Americas
  • NNeka, Africa
  • Corinne Bailey Rae, Europe

The voiceover for the PSA, recorded in English, Spanish, French, and Portuguese, features cultural icons including:

  • Uma Thurman, English
  • Juliette Binoche, French
  • Paz Vega, Spanish
  • Tais Araujo, Portuguese

“VML is honored to work in support of the International Olympic Committee,” said Jon Cook, global CEO of VML.  “This movement places sport at the service of humankind – as a lesson in respect, in honoring one another, in striving for excellence and in celebrating friendship that brings humanity together.”

The PSA consists of four films: Together, Breath, Respect and Counting Stars. Each tell the story of core Olympic values and their role in uniting the world through sport. The films were shot in 90-second, 30-second, and 15-second formats, and are made available to all Olympic broadcasters across the world for television, digital and social distribution. Each film has marked locations where it is ideal for localization with regional Olympic athletes as well as guidance for recording a local voiceover to maximize local market impact. The films will also be featured on all Olympic social media accounts, reaching more than 50 million fans globally as well as on the campaign hub at Olympic.org/peace.

Award-winning cinematographer Max Malkin, of Prettybird, shot the film with VML.  Malkin served as director of photography on some of the most iconic music videos of all time for artists including Eminem, The Dead Weather, Beck, Green Day, Red Hot Chili Peppers, REM and The Beastie Boys.

As part of the PSA programme, on Olympic Day, June 23, the IOC will launch a global social movement to support Olympic peace.

The films may viewed online at the International Olympic Committee YouTube channel:

Together

Counting Stars

Breath

Respect

The International Olympic Committee, created in 1894, is an international, non-profit, non-governmental organization based in Lausanne, Switzerland.

April 14, 2016
CMO: Chasing The Funnel, Part 2: Understanding Your Audience

CMO: Chasing The Funnel, Part 2: Understanding Your Audience

April 14, 2016

Take a deep breath. The first and most important step in tackling the modern purchasing ecosystem is understanding your target audience and putting them at the center of the purchase journey.

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April 13, 2016
Adweek: Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

Adweek: Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized Pre-Roll Ads

April 13, 2016

Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and dining scene.

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April 4, 2016
Ad Age: Wendy's Plays On Monday's Date by Adding Item to 4 for $4

Ad Age: Wendy's Plays On Monday's Date by Adding Item to 4 for $4

April 4, 2016

Chain Adds New Sandwich With Message Tied to MLB Opening Day, NCAA Championship and Other April 4 Programming

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April 3, 2016
MLB: 9-mile-long 'first pitch' benefits KC's MLB Urban Youth Academy

MLB: 9-mile-long 'first pitch' benefits KC's MLB Urban Youth Academy

April 3, 2016

'Relay the Way' tosses ball from Union Station to Kauffman Stadium for opener.

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