THE VIEW FROM TOMORROW.

Changes to Come

To lead the future, we stay ahead of it. We examine cultural movements and new possibilities to extract insights about emerging issues and opportunities. We see where the world is going so we can help brands and people change course. Check out what we’re tuned in to and the great work we’re turning out.

January 25, 2016
VML Is No. 9 on Ad Age's 2016 Agency A-List

VML Is No. 9 on Ad Age's 2016 Agency A-List

January 25, 2016

For Kansas City, Mo.-based VML, 2015 was a breakout year.

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December 10, 2015
Campaign Asia-Pacific: 2015 Agency of the Year Winners: Southeast Asia

Campaign Asia-Pacific: 2015 Agency of the Year Winners: Southeast Asia

December 10, 2015

VML Indonesia wins Agency of the Year. 

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November 20, 2015
VML Singapore partners with Pringles to lead pan-regional digital marketing + creative strategy

VML Singapore partners with Pringles to lead pan-regional digital marketing + creative strategy

November 20, 2015

Kellogg's has appointed VML Singapore as its APAC regional digital agency for leading snacks brand Pringles.

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November 12, 2015
Digiday: Content is still king, but community management is queen

Digiday: Content is still king, but community management is queen

November 12, 2015

VML Senior Channel Manager, Christina Miller, on why brands shouldn’t underestimate the value of community management. 

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November 12, 2015
VML Named a Strong Performer among Digital Experience Service Providers by Independent Research Firm

VML Named a Strong Performer among Digital Experience Service Providers by Independent Research Firm

November 12, 2015

VML was named a Strong Performer in “The Forrester Wave™: Digital Experience Service Providers, Q4 2015”. VML was among 11 select companies that the leading research firm invited to participate in this evaluation. Forrester noted that hundreds of vendors provide digital experience service to their customers.

This independent report written and published by Forrester Research Inc., identified the 11 most significant digital services provided in each category and analyzed the offerings. Forrester notes that each provider displayed “proven aptitude, thought leadership and successful outcomes for their customers in the digital experience category.” The report details the analysts’ findings about how well these digital agencies, system integrators and consultancies fulfill analyst criteria, and where they stand in relation to each other.

Forrester noted VML is a great fit for marketers looking for an agency with the ability to apply deep customer insights and brand understanding to digital experience strategy. VML’s top scores in this evaluation were in the categories of strategy, design, account services and geographic traction.

According to Forrester, “Digital agency VML is as likely to lead an overall brand strategy as it is to implement a digital customer experience platform. We saw strong evidence of differentiated digital experience strategy, as well as customer research capabilities designed to infuse a deep understanding of customer need into each digital experience. Customer references were overwhelmingly positive about the vendor’s account management and ability to bring agility to an organization. We’re not surprised, as the agency does a good job at operationalizing processes for experience design and content architecture.”

Subscribers to Forrester can access the complete report here.

November 11, 2015
VML Australia wins Microsoft; reveals first piece of work

VML Australia wins Microsoft; reveals first piece of work

November 11, 2015

Microsoft Australia has named digitally-focused shop, VML Australia, as its lead strategic and creative agency.

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November 5, 2015
Campaign US: Ashanti holds music video hostage. The ransom is a hashtag

Campaign US: Ashanti holds music video hostage. The ransom is a hashtag

November 5, 2015

Read about VML New York’s new campaign for PHA’s Drink Up initiative.

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October 22, 2015
Digiday: 9 agency millennials on how they use Twitter in the workplace

Digiday: 9 agency millennials on how they use Twitter in the workplace

October 22, 2015

VML Copywriter, Matt Keck, was featured in a story on how agency millennials use their personal Twitter accounts to influence their work.

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October 19, 2015
Digiday: Facebook’s carousel ads are 10 times better than its regular ads

Digiday: Facebook’s carousel ads are 10 times better than its regular ads

October 19, 2015

VML Director of Social and Emerging Media, Chad Martin, shares his insight on how carousel ads are performing for brands.

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October 19, 2015
Adweek: Wendy’s Is Making Snapchat-Like Mobile Ads on Facebook

Adweek: Wendy’s Is Making Snapchat-Like Mobile Ads on Facebook

October 19, 2015

Read about VML’s work on a Wendy’s immersive canvas ad, a new Facebook ad product.

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September 30, 2015
The Kansas City Business Journal: The Power of the Oxymoron

The Kansas City Business Journal: The Power of the Oxymoron

September 30, 2015

VML Global CEO Jon Cook and Chief Creative Officer Debbi Vandeven share lessons learned in building a global agency from the Heartland. 

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August 7, 2015
Advertising Age: Responsible Personalization - How Brands Can Build Trust With Consumers

Advertising Age: Responsible Personalization - How Brands Can Build Trust With Consumers

August 7, 2015

VML Platform Architect, Brad Meehan, shares advice for marketers on how to use consumer data responsibly. 

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July 17, 2015
The Drum: We Are All Futurists Now – And That’s Great for Advertising

The Drum: We Are All Futurists Now – And That’s Great for Advertising

July 17, 2015

VML London’s Robb Smigielski introduces the idea of futurist advertising.

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April 2, 2015
WSJ CMO Today: Gatorade Spot Shows New Generation of Michael Jordan Fans

WSJ CMO Today: Gatorade Spot Shows New Generation of Michael Jordan Fans

April 2, 2015

Gatorade capped off its revived “Be Like Mike” campaign with a video created from user-generated social posts that shows a new generation of basketball fans still want to be like Michael Jordan. 

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