THE VIEW FROM TOMORROW.

Changes to Come

To lead the future, we stay ahead of it. We examine cultural movements and new possibilities to extract insights about emerging issues and opportunities. We see where the world is going so we can help brands and people change course. Check out what we’re tuned in to and the great work we’re turning out.

January 25, 2016
VML Is No. 9 on Ad Age's 2016 Agency A-List

VML Is No. 9 on Ad Age's 2016 Agency A-List

January 25, 2016

For Kansas City, Mo.-based VML, 2015 was a breakout year.

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January 25, 2016
Agency A-List: Castaway Edition

Agency A-List: Castaway Edition

January 25, 2016

Who Would Our A-Listers Choose to Be Stranded on an Island With?

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January 22, 2016
Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads…for Very Old Cars

Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads…for Very Old Cars

January 22, 2016

VML revels in category clichés.

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January 14, 2016
To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

January 14, 2016

VML partners with Mizzou on advanced strategy course.

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December 10, 2015
Campaign Asia-Pacific: 2015 Agency of the Year Winners: Southeast Asia

Campaign Asia-Pacific: 2015 Agency of the Year Winners: Southeast Asia

December 10, 2015

VML Indonesia wins Agency of the Year. 

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November 20, 2015
VML Singapore partners with Pringles to lead pan-regional digital marketing + creative strategy

VML Singapore partners with Pringles to lead pan-regional digital marketing + creative strategy

November 20, 2015

Kellogg's has appointed VML Singapore as its APAC regional digital agency for leading snacks brand Pringles.

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November 12, 2015
Digiday: Content is still king, but community management is queen

Digiday: Content is still king, but community management is queen

November 12, 2015

VML Senior Channel Manager, Christina Miller, on why brands shouldn’t underestimate the value of community management. 

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November 12, 2015
VML Named a Strong Performer among Digital Experience Service Providers by Independent Research Firm

VML Named a Strong Performer among Digital Experience Service Providers by Independent Research Firm

November 12, 2015

VML was named a Strong Performer in “The Forrester Wave™: Digital Experience Service Providers, Q4 2015”. VML was among 11 select companies that the leading research firm invited to participate in this evaluation. Forrester noted that hundreds of vendors provide digital experience service to their customers.

This independent report written and published by Forrester Research Inc., identified the 11 most significant digital services provided in each category and analyzed the offerings. Forrester notes that each provider displayed “proven aptitude, thought leadership and successful outcomes for their customers in the digital experience category.” The report details the analysts’ findings about how well these digital agencies, system integrators and consultancies fulfill analyst criteria, and where they stand in relation to each other.

Forrester noted VML is a great fit for marketers looking for an agency with the ability to apply deep customer insights and brand understanding to digital experience strategy. VML’s top scores in this evaluation were in the categories of strategy, design, account services and geographic traction.

According to Forrester, “Digital agency VML is as likely to lead an overall brand strategy as it is to implement a digital customer experience platform. We saw strong evidence of differentiated digital experience strategy, as well as customer research capabilities designed to infuse a deep understanding of customer need into each digital experience. Customer references were overwhelmingly positive about the vendor’s account management and ability to bring agility to an organization. We’re not surprised, as the agency does a good job at operationalizing processes for experience design and content architecture.”

Subscribers to Forrester can access the complete report here.

November 11, 2015
VML Australia wins Microsoft; reveals first piece of work

VML Australia wins Microsoft; reveals first piece of work

November 11, 2015

Microsoft Australia has named digitally-focused shop, VML Australia, as its lead strategic and creative agency.

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