VML Enterprise Solutions brings together all of our technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities.

Over 9,000 employees across 40+ VML offices and local markets around the world contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies brought to life via robust technology solutions.

VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering will also be direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation and platform delivery.

The comprehensive solution includes VML platform service brands such as MAP, Diff, and Satalia, a leading AI company acquired by WPP in 2021.

The group also brings together tenured global partnerships with Adobe, Salesforce, Google, Microsoft, Braze and MACH Alliance, among others.

Our Global Suite of Services

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Solution Consulting

We believe that technology should be a means to an end. That's why our consulting and transformation services are designed to help you prepare your business for the full potential of your technology investment. Our team will work with you to drive real change in your organization.

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Innovation

Our dedicated innovation team is always exploring new technologies and trends, imagining new experiences, and creating transformative solutions for forward-thinking clients. We're passionate about pushing boundaries and delivering innovative experiences that make a lasting impact.

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Commerce

We understand that ecommerce operations require best-in-class technology to succeed. That's why we specialize in defining and deploying top-of-the-line technology solutions to support your business. Our team will work with you to ensure your ecommerce operations are optimized for success.

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Engineering

Our engineering teams are experts in their field, combining world-class technical knowledge with practical experience to create, integrate, and automate scalable, repeatable, and performant technology solutions. We're committed to delivering high-quality results that meet your unique needs.

Artificial Intelligence

Data Science

We believe that data can be a powerful tool for inspiring brands. That's why we specialize in helping our clients use data to its fullest potential. Our team will work with you to uncover insights and opportunities that will help you achieve your goals.

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Automation & Martech

We understand the importance of data-driven and personalized experiences that can be scaled efficiently. That's why we specialize in helping our clients create and operationalize intelligent solutions that deliver results. Our team will work with you to develop customized strategies that meet your unique needs.

Our Solutions

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Brand Guardian

An AI-driven platform that gives marketing, creative and production teams total content quality assurance at scale. With Brand Guardian on your team, your content and assets will be liquid, consistent, compliant and inclusive.

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Oto

Oto

Oto transforms instore selling. It centralizes online and offline data and builds an instant picture of the customer, in real time, including all past online interaction and behavioral data.

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ShelfMaster

ShelfMaster helps brands push the limits of the digital shelf. With ShelfMaster brands can balance their ecosystem, insights and content, driven by people, processes and technology.

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Streaem

Streaem is a self-service retail media solution that enables retailers to monetize their retail media networks, while allowing brands to continuously run and optimize campaigns.

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Reveal

Use AI creative testing to optimise your marketing campaigns.

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Entrust

A consultative methodology enabling brands to create a practical and comprehensive approach to data ethics.

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Automotive Accelerator

Meet VML's Automotive Accelerator – a new digital commerce solution specifically designed for the automotive industry.

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Recognition

Both analysts and industry have acknowledged and rewarded our uniquely overlapping capabilities, further strengthened by our business solutions and best-in-class industry partnerships.

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Enterprise Solutions Work

United Rentals
Has Awards

Digital Toolbelt

Transforming how the construction industry works
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Virgin Voyages

Jen AI

Set sail with star-power: "Jen AI" transforms Virgin Voyages invites with a JLo twist
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Ford

Integrating the Adobe Experience Cloud

A seamless and personalised experience for Ford customers across Europe
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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery eCommerce replatform
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SNCF

SNCF - Europe's largest Railway Company

Improving transparency in customer communication
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Enterprise Solutions Insights

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Insight

A Powerful Peak: 2024 Holiday Shopping in Hindsight

Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Insight

Tomorrow's Commerce 2025

25 future trends supporting the evolving consumer and reshaping future commerce
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Insight

The Future Shopper LATAM 2024

Our 4th edition of the report explores the changing shopper landscape in LATAM and the opportunities for brands to optimize their commerce strategies
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Insight

The Future Shopper 2024 has landed

Our biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success
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Enterprise Solutions News

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News

Annual VML and Adobe Hackathon Highlights the Power of AI

7th Adobe Hackathon 12-14 September - Copenhagen
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VML Celebrates a Double Win at Sitecore Experience Awards 2024
News

VML Celebrates a Double Win at Sitecore Experience Awards 2024

Sitecore recognizes visionary marketing and technology teams for excellence in digital experience
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In The Press

WPP Recognized Among the World's Top Adobe Services Providers

WPP receives the highest scores possible in the Adobe Commerce, Adobe B2B Automation and Adobe Customer Data Management criteria
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News

VML Enterprise Solutions Poland signs another cooperation agreement with the university

VML Enterprise Solutions partners with Silesian University of Technology to enhance R&D, update curricula, and facilitate student internships.
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Our Leadership