VML Enterprise Solutions brings together all of our technology and data groups to form a single operating unit that services complex business challenges using the agency’s combined consulting, data, technology, and innovation capabilities.

Over 7,000 employees across VML’s key offices and local markets around the world contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation, and operational efficiencies brought to life via robust technology solutions.

VML Enterprise Solutions integrates deep technology services capability into VML’s core practices of Brand Experience, Commerce, and Customer Experience. The offering will also be direct to clients with best-in-class global scale in consulting, engineering, data, scaled automation and platform delivery.

The comprehensive solution includes VML platform service brands such as MAP, Diff, and Satalia, a leading AI company acquired by WPP in 2021.

The group also brings together tenured global partnerships with Adobe, Salesforce, Google, Microsoft, Braze and MACH Alliance, among others.

Our Global Centers of Excellence

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Solution Consulting

We believe that technology should be a means to an end. That's why our consulting and transformation services are designed to help you prepare your business for the full potential of your technology investment. Our team will work with you to drive real change in your organization.

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Our dedicated innovation team is always exploring new technologies and trends, imagining new experiences, and creating transformative solutions for forward-thinking clients. We're passionate about pushing boundaries and delivering innovative experiences that make a lasting impact.

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We understand that ecommerce operations require best-in-class technology to succeed. That's why we specialize in defining and deploying top-of-the-line technology solutions to support your business. Our team will work with you to ensure your ecommerce operations are optimized for success.

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Our engineering teams are experts in their field, combining world-class technical knowledge with practical experience to create, integrate, and automate scalable, repeatable, and performant technology solutions. We're committed to delivering high-quality results that meet your unique needs.

Artificial Intelligence

Data Science

We believe that data can be a powerful tool for inspiring brands. That's why we specialize in helping our clients use data to its fullest potential. Our team will work with you to uncover insights and opportunities that will help you achieve your goals.

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Automation & Martech

We understand the importance of data-driven and personalized experiences that can be scaled efficiently. That's why we specialize in helping our clients create and operationalize intelligent solutions that deliver results. Our team will work with you to develop customized strategies that meet your unique needs.

Our Solutions

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Brand Guardian

An AI-driven platform that gives marketing, creative and production teams total content quality assurance at scale. With Brand Guardian on your team, your content and assets will be liquid, consistent, compliant and inclusive.

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Oto transforms instore selling. It centralizes online and offline data and builds an instant picture of the customer, in real time, including all past online interaction and behavioral data.

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ShelfMaster helps brands push the limits of the digital shelf. With ShelfMaster brands can balance their ecosystem, insights and content, driven by people, processes and technology.

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Streaem is a self-service retail media solution that enables retailers to monetize their retail media networks, while allowing brands to continuously run and optimize campaigns.

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Use AI creative testing to optimise your marketing campaigns.

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A consultative methodology enabling brands to create a practical and comprehensive approach to data ethics.

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Both analysts and industry have acknowledged and rewarded our uniquely overlapping capabilities, further strengthened by our business solutions and best-in-class industry partnerships.

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Enterprise Solutions Work

United Rentals
Has Awards

Digital Toolbelt

Transforming how the construction industry works
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UR Digital Toolbelt
Virgin Voyages

Jen AI

Set sail with star-power: "Jen AI" transforms Virgin Voyages invites with a JLo twist
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Integrating the Adobe Experience Cloud

A seamless and personalised experience for Ford customers across Europe
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Sainsbury’s Transformation

Delivering the world’s largest grocery eCommerce replatform
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The World Needs More Santas

The spirit of generosity and goodwill is in us all
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Enterprise Solutions Insights

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Tomorrow's Commerce 2024

20 future trends to pique the interest and shape the plans of business leaders today
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VML Luxury Top Ten

Luxury in Flux? The trends outlook for 2024

Read our Top 10 Luxury Sector Trends for 2024
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The Future Shopper Report 2023

An unparalleled view into the world of online commerce and shopping behavior to help you win online
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The B2B Future Shopper Report 2023-24

Welcome to the latest edition of The B2B Future Shopper Report
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Enterprise Solutions News

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VML Named Acquia Top Technical Excellence Partner of the Year

Recognized as a trailblazer in the digital experience world
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Tomorrow’s Commerce

The top trends to transform retail beyond 2024
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Jeff Geheb and Neil Stewart

VML Promotes Jeff Geheb to Global Executive Lead for Enterprise Solutions

Geheb will take on dual roles at VML as Global Executive Lead Enterprise Solutions and Global Chief Experience Officer
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Our Leadership