We have extensive multi-cloud experience and work across the Salesforce platform to deliver a comprehensive and integrated technology solution:

We design and build enterprise commerce solutions for global retailers, B2C brands and B2B manufacturers including Order Management and Payment solutions.

We have also developed a bespoke Composable Commerce accelerator ‘Ignite’ and the first retail media app for Salesforce commerce cloud ‘Streaem’.

We support the world’s largest global brands to both implement targeted CRM solutions and also offer a ‘run and operate’ global marketing automation and personalisation service.

As one of the world’s largest communication agencies, our campaigns generate massive amounts of data and we work with global brands to activate customer data in order to provide them with a single customer view across multiple channels in a secure environment.

We have designed and built service team solutions to give our clients a single view of every customer and connect their agents with customers in a personalised and responsive way.

We are one of the world’s leading practitioners in customer experience and loyalty. And we work with global clients across sectors such as transport, telecoms, financial services and retail to design and deliver global loyalty programmes at scale.

We have extensive experience and teams capable of integrating complex IT and software solutions. We use Mulesoft to integrate our client data and applications with external clouds and systems.

Our digital marketing vision is to have one view of the customer, one workflow, one toolset and one layer of business intelligence. Through Salesforce, VML makes that possible for us.

Wim Van Zijl

Director Global E-commerce, Scotch & Soda

Proprietary technology

Fenom Ignite logo


Ignite from our Salesforce Centre of Excellence, Fēnom, is an accelerator for the Salesforce Composable Storefront. It helps businesses accelerate new customers experiences and ensures successful evolution to composable commerce. For more information view the webinar.

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Streaem logo


Streaem is the first B2C Commerce solution natively integrated into Commerce Cloud, with out-of-the-box Retail Media Capabilities. Streaem is designed to enable brands to run full funnel campaigns on retailer owned channels, while retailers stay in full control of their data and customer experience.

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We’re excited to be working with VML once again, as we transform our digital operation and modernise our customers’ online experience (via Salesforce). They not only offer unrivalled inspiration across various industries, but bring broad commerce expertise outside of just platform build and technology. The know-how to help us trade the site better and reduce costs is especially important during the difficult cost-of-living crisis.

Neil Holden

CIO, Halfords

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