Salesforce & VML

Unifying Personalization, Data, and Experience: A Global Salesforce Partnership Powering Growth Across Industries – Built on 15 Years of Trusted Partnership.

VML offers world-class Salesforce capabilities through our globally integrated Centers of Excellence—backed by over 1,000 Salesforce-certified experts and more than 2,500 successful implementations across Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Loyalty Cloud, Agentforce, MuleSoft, and Einstein AI. As a Top 10 Global Salesforce Partner and 5x Partner of the Year, VML transforms complex digital challenges into enterprise-scale outcomes. Our deep cross-cloud expertise ensures measurable value through the full Salesforce Customer 360, enabling brands to scale personalization, accelerate data insights, and redefine customer engagement.

Our Global & Strategic Reach

VML’s global salesforce center of excellence delivers across 64 markets, with over 7,000+ digital practitioners and key Salesforce hubs across North America, EMEA, LATAM, and APAC. Our dedicated Salesforce teams in North America, Spain, Brazil, India, Hungary, Portugal, The Netherlands, and China combine global reach with local expertise to deliver excellence at scale.

Salesforce Projects Delivered

Salesforce Certifications

Global Clients

Global Team Members

International Markets

Client Referability

Our Industry Expertise

VML partners with the world’s leading Retail, DTC, CPG, Automotive, Manufacturing, Travel, Hospitality, and B2B brands to unlock business growth through Salesforce innovation. Our verticalized strategy ensures tailored outcomes across industries.

CPG & Retail Seamless personalization, loyalty enablement, and omnichannel commerce.	Automotive Real-time customer lifecycle visibility powered by Automotive Cloud.
Healthcare & Life Sciences Post-Veeva solutions and connected health journeys.	B2B & Manufacturing End-to-end digital engagement and intelligent sales enablement.

Salesforce Recognizes our Strength

Top 10 Global Partner
Recognized among the top partners worldwide for innovation and scale.

2025 Sales Excellence Partner of the Year Award
Celebrated for our rapid momentum and customer success expansion.

Awards Across the Cloud
Marketing Cloud, B2C, Data Cloud, Cross-Cloud Excellence

5× Partner of the Year
Commerce, B2B, Innovation

2019 Trailblazing Partner
Recognized for early excellence in digital transformation.

Strategic Focus Areas
Agentforce, Sales & Marketing Cloud, Data Cloud, Personalization

We lead across Commerce, CRM, Marketing, and Service—delivering performance and innovation across the entire Salesforce Customer 360 platform.

Discover the Future of Customer Experience

Next-Gen CX: AI that Assists, Converts, Retains

Download: Next-Gen CX — AI that Assists, Converts, Retains

Customer expectations are evolving—and AI is no longer optional. This guide explores how leading brands are using AI to deliver smarter, faster, and more human experiences across the entire customer journey.

Get insights on:

How to deploy AI that actually enhances human interaction
Strategies to increase conversion with real-time intelligence
Proven use cases for AI-powered retention

The Future Shopper Is Here

Download: The Future Shopper - 8th Edition

Today’s consumers expect seamless, personalized, and connected shopping experiences—across every channel. This report dives deep into emerging shopper behaviors and what brands need to do to stay ahead in an experience-led, AI-powered world.

Inside, you'll discover:

Key trends shaping the future of commerce
What today’s shoppers really want (and won’t tolerate)
Actionable strategies for unifying digital and physical experiences

Driving Enteprise Efficiency With Agentforce

At VML, we don’t just implement Agentforce—we transform it into a growth engine. By pairing Salesforce’s latest AI and automation capabilities with our creative and strategic expertise, we help organizations unlock new levels of productivity, reduce operational costs, and deliver seamless customer and agent experiences.

Embedded AI & Automation Streamline service operations with intelligent workflows and generative responses.	Operational Efficiency Agentforce implementations focused on measurable outcomes and reduced costs.
Next-Gen Customer Experience Elevate CX with predictive support, self-service, and consistent agent interactions.	Strategic Innovation VML combines deep AI knowledge and creativity to build future-ready service orgs.

What is WPP Open?

WPP Open is our intelligent marketing operating system. It's powered by AI and brings together all of WPP's services, technology, and data into one unified platform.

It’s how WPP’s network of agencies collaborate more effectively with global clients and leading technology partners to deliver highly optimized and transformative marketing solutions. WPP Open helps us elevate the brand experience, push the boundaries of creativity, and drive measurable growth.

We provide a single source for data, tools, and technology that sharpens insights, streamlines planning, and enhances daily work. This fuels collaboration, drives innovation with AI and analytics, and solves complex client challenges across every marketing touchpoint.

Integrating Salesforce with WPP Open

Salesforce is integrated into WPP Open via the Experience Studio, a platform designed to support intelligent marketing operations for large organizations. This connection strengthens a brand's end-to-end campaign activation, from initial planning and briefing through to automation, analytics, and quality assurance.

By integrating Salesforce with WPP Open, brands streamline marketing operations and gain measurable advantages in efficiency and effectiveness.

For Greater Efficiency

Brands can save time and reduce costs across all their brands and markets. They gain faster, more coordinated marketing operations and clearer insights that help them make smarter business decisions.
It allows for improved engagement and governance through greater integration across marketing functions, which inherently streamlines operations.

For Enhanced Effectiveness

Brands gain access to enhanced marketing strategy and customer insights. This enables more targeted media planning and better decision-making, fueled by enriched data from their campaigns.
Brands can achieve superior campaign effectiveness through hyper-targeted campaigns and optimized production. This allows for hyper-personalized communications at scale, supported by AI-powered analytics and clear ROI insights.

By leveraging Salesforce within the WPP Open Experience Studio, brands benefit from more streamlined processes and a more impactful, data-driven approach to their marketing.

Our Salesforce Accelerators

VML delivers faster time to value through proprietary tools and frameworks designed to maximize Salesforce investments.

Commerce Cloud to Marketing Cloud Connector Bridge engagement and commerce to unify the customer journey.	Commerce Cloud to DMP Connector Sync commerce data to your DMP for improved targeting and segmentation.
Journey Builder Customer Activity Builder Model behavioral triggers and automate next-best experiences.	Data Extension Data Finder Quickly locate and extract data sets across complex schemas.
Audience Creator Build and segment dynamic audiences with speed and precision.	Content Management Streamline content workflows for omnichannel delivery across the suite.
RFM Modelling Tool Score and rank customers using recency, frequency, and monetary value.	Campaign Dashboard Light Lightweight reporting dashboard to monitor and optimize campaigns in real time.

Our digital marketing vision is to have one view of the customer, one workflow, one toolset and one layer of business intelligence. Through Salesforce, VML makes that possible for us.

Wim Van Zijl

Director Global E-commerce, Scotch & Soda

Our Legacy as VML: Where Creativity Meets Enterprise Solutions

VML has always put the consumer at the center—long before it became a buzzword. With deep roots in creative marketing and brand experience, we understand customer behavior in a way traditional SIs simply can’t. Personalization at scale isn’t new to us—it’s part of our DNA. VML’s foundation is built on understanding people. As a creative agency turned global enterprise partner, we’ve been putting the customer first for decades—long before personalization became a platform feature. Our deep roots in brand, content, and experience design give us an edge in creating Salesforce solutions that feel truly human.

We bridge the gap between strategy and execution, enabling personalization at scale not just through technology, but through insight-driven design thinking that sets us apart from traditional systems integrators.

Creative Heritage Personalization is second nature to us—we’ve built entire brands around it.	Enterprise Precision 2,500+ implementations with deep cross-cloud capabilities.
Customer-Centric by DNA We bring decades of consumer behavior understanding to every solution.	Scalable Global Delivery Flexible, nimble teams that deliver measurable impact across markets.