Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Work

Has Awards

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
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Mammoth Ball 01
Honest Eggs Co.
Has Awards


Changing the egg industry one step at a time
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Fitchix WT 1

See More in Your Fridge

There’s more In your fridge than you think
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Hellmanns Fridge 01
Has Awards


Tackling homophobia in Mexico with a boxing film that questions the nature of machismo
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Shout 16x9


The best things in life start with the simplest ingredients
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Breyers Fireflies Mom Daughter14714482

Brand Experience News

Website hero image

VML Shines at the ANDY Awards

Bringing home nine Golds across the Craft and Idea categories, our teams' dedication to creativity and impact shines bright
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VML Ford Ranger Ranger 1
In The Press

Ford Ranger Ranger Campaign

Ford Unveils latest 2024 Campaign for New Zealand's Number One Selling Vehicle – The Ranger
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Mentos Wifi Refresh
In The Press

Mentos Campaign Refreshes Internet Speeds with Aluminium Foil

Campaign from VML Brazil teaches how Mentos packaging itself can improve internet speed
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Oreo Menu
In The Press

Oreo Claims the Hamburger Menu as its Own

Oreo turns the hamburger menus on websites into promo codes
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Our Leadership