Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Brand Experience Work

Has Awards

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
Read Case Study
Mammoth Ball 01
Honest Eggs Co.
Has Awards


Changing the egg industry one step at a time
Read Case Study
Fitchix WT 1

See More in Your Fridge

There’s more In your fridge than you think
Read Case Study
Hellmanns Fridge 01
Has Awards


Tackling homophobia in Mexico with a boxing film that questions the nature of machismo
Read Case Study
Shout 16x9
Frankfurter Allgemeine Zeitung
Has Awards

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
Read Case Study
The 100th Edition Hero Image

Brand Experience News

D Show Hero 3

VML Dominates The D Show

VML honored with multiple awards, including Best of Show, for Ford and Lincoln campaigns at Detroit's 17th annual D Show
Read Article
Susan Golkin 16x9
In The Press

Adweek Ace

Susan Golkin, Executive Creative Director at VML New York, has been recognized on the Adweek Creative 100, honoring the most creative professionals worldwide
Read More
Clio Health 2024 Hero Clean

VML Recognized as Network of the Year at Clio Health Awards

VML Madrid named Agency of the Year; 34 wins including 2 Grand Prix for "Dogs Without Borders"
Read Article
New York Festivals Website

VML Scores Multiple Accolades at NYF Advertising Awards

VML network's creativity acknowledged with 41 awards, including a Grand Prix in Photography
Read Article

Our Leadership