Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.

Our BX offering includes:

The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.

Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.

The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.

The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.

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Brand Experience Work

Vow
Has Awards

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
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Honest Eggs Co.
Has Awards

FitChix

Changing the egg industry one step at a time
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Fitchix WT 1
Hellmann's

See More in Your Fridge

There’s more In your fridge than you think
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Movistar
Has Awards

Shout

Tackling homophobia in Mexico with a boxing film that questions the nature of machismo
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Frankfurter Allgemeine Zeitung
Has Awards

The 100th Edition

A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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The 100th Edition Hero Image

Brand Experience News

D Show Hero 3
News

VML Dominates The D Show

VML honored with multiple awards, including Best of Show, for Ford and Lincoln campaigns at Detroit's 17th annual D Show
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In The Press

Adweek Ace

Susan Golkin, Executive Creative Director at VML New York, has been recognized on the Adweek Creative 100, honoring the most creative professionals worldwide
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Clio Health 2024 Hero Clean
News

VML Recognized as Network of the Year at Clio Health Awards

VML Madrid named Agency of the Year; 34 wins including 2 Grand Prix for "Dogs Without Borders"
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New York Festivals Website
News

VML Scores Multiple Accolades at NYF Advertising Awards

VML network's creativity acknowledged with 41 awards, including a Grand Prix in Photography
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Our Leadership