Selena is the global CEO of SJR, a content marketing specialist company that is part of VML network of companies. She is an award-winning communications and content strategist, with two decades of experience consulting to global Fortune 100 companies. Based in London, she was named to ADWEEK's 2025 AI Trailblazers Power 100 list, was featured on-stage at Microsoft Ignite 2024, serves on the board of the Content Marketing Association and is a mentor at The Brixton Finishing School. Prior to joining SJR, Selena consulted with clients at Hill & Knowlton, in New York, London and Toronto, where she is from.