VML Commerce powers commerce excellence, transforming moments of transaction to experiences that drive growth across all channels, including online retail, Amazon and other marketplaces, D2C, social, in-store and B2B. Our end-to-end offering is driven by creativity and technology, a seamless combination of brand experience and customer experience, with conversion at the core.

Where brand equity and conversion intersect

Creative Commerce lies at the heart of what we do, from shaping commerce strategy, to galvanizing instant engagement and conversion, through experiences which transcend channels and intersect life, wherever commerce thrives. Our 3C’s framework is the compass steering this approach:

Conversion-led Clever Culturally connected

Always facilitating a product or service transaction

Innovating across commerce channels and spaces

Buzzworthy, relevant & building on brand values

Our world-class commerce expertise lies within our Commerce Practice which houses 7,000+ commerce experts globally, across 55 Centers of Excellence, within a network of 150 offices worldwide.

Our Commerce Services

digital skyscrapers

New sales models & growth mining

Finding opportunity gaps and demand spaces to unlock business growth across channels and markets through powerful commerce strategies.

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Creative commerce, CX & partnerships

Creativity that inspires conversion in the moment, regardless of channel, to embed brands in culture and drive long-term value. Conversion-led, brand equity building, and intersecting Creativity with Commerce to multiply the impact.

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Omnichannel strategy & operations

Driving brand equity, traffic and conversion through integrated plans and activations across all channels of commerce: physical, digital, owned and third party. Building client capability through Connected and Unified Commerce from strategy to execution.

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Content for commerce

A synchronized approach, employing tools to improve digital shelf experience through performance-fit content that elevates brand and drives purchase.

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Digital shelf tech & tools

Leveraging and building bespoke platforms to deliver digital content optimization fit for retail.

WTC Solutions Data Services

Data, loyalty & CRM

Combining intelligent data, insight and strategy to grow customer relationships and retention, inspiring sharper decision-making to maximize ROI.

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Commerce technology, tools & platforms

Pushing the boundaries of commerce and technology with the development of new product solutions, platforms and tools. Technology partner agnostic across the Commerce Tech Stack, augmenting client ways-of-working to drive new value creation.

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Social commerce & experiential

Combining VML’s world class social, influencer, and creator capability with Commerce expertise to create shoppable content that drives conversion across social & retailer channels, with services to optimize social presence and create connected experiences across channels.

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Retail media

Delivering relevant, actionable, measurable media activations to consumers where they are, at the right time, across all retail media platforms and digital channels. Standalone or partnering with media agencies, our retailer and marketplace expertise informs planning, buying, optimizing, and creating for retail media.

Driven by technology

We provide organizations with end-to-end capabilities, spanning the entire journey from customer acquisition to retention, and including media, content, conversion, fulfilment and optimization. And we do this across every channel.

Working with strategic partners that include world-class technology vendors such as Adobe, Sitecore, Salesforce, SAP, Shopify, and fellow MACH Alliance members such as BigCommerce, CommerceTools, Stripe, VTEX, Salsify and Vercel, we were recognized by Forrester as a Leader in Commerce Services (Q1, 2021) and in Digital Experience Services (Q2, 2022), Best Large Agency of the Year at the European Ecommerce Awards (2022), Agency of the Year at The New York Festivals (2023) and The Drum Awards Network of the Year (2022) and Team of the Year (2023).

We’ve built over 600 commerce and experience platforms and generate a total of more than $43bn annually for clients including The Coca-Cola Company, Unilever, Ford Motor Company, Colgate-Palmolive, Johnson & Johnson, Kimberly Clark, Nestlé, Sainsbury’s and Selfridges.

Commerce Solutions

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Brand Guardian

AI-driven platform ensuring total content quality assurance, compliance & inclusivity at scale.

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Oto transforms instore selling, and builds an instant picture of the customer, in real time.

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ShelfMaster helps brands push the limits of the digital shelf, creating great product experiences.

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Streaem is a self-service retail media solution that enables retailers to monetize their retail media networks.

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Meet Ignite Automotive – a new digital commerce solution specifically designed for the automotive industry.

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Commerce Work

Has Awards

Don't Delete Menu

Unexpected offers made people think twice before deleting us
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Wendys Menu
Has Awards

The Subconscious Order

Let your subconscious mind do the ordering
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Wheel for One

KFC creates the world's first single-cabin ferris wheel and a bucket of KFC to go with it
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Has Awards

I See Coke

A built-in Alexa skill that rewards viewers every time a Coke pops on screen
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I See Coke 16x9
Has Awards


Creating a commerce experience that turns milk barcodes into OREO offers
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Commerce Insights

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Tomorrow's Commerce 2024

20 future trends to pique the interest and shape the plans of business leaders today
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The Future Shopper Report 2023

An unparalleled view into the world of online commerce and shopping behavior to help you win online
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Hard to Attract, Easy to Lose

Why friction-free experiences are non-negotiable in converting your hard-earned website visitors and maximizing your revenue
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The Brave New World of Creative Commerce

From subconscious ordering to Gen Z banking on Twitch
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Commerce News

The Drum Awards 2023 Hero

Success at the Drum Awards

VML Named Network of the Year at The Drum Awards 2023
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VTEX and VML Power H Mart’s Ecommerce

Enhancing the Digital Grocery Shopping Experience
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Wendy's MACH Award win

Wendy's makes an impact, winning at 2024 MACH THREE

Winner Best Travel, Tourism & Hospitality Project
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Our Leadership