VML Commerce is our transformative approach to modern business growth. Commerce has evolved from a stand-alone function to the central driving force behind marketing, media, and brand strategy. With over 5,000 commerce practitioners with backgrounds in CPG, DTC, and Technology, VML Commerce delivers exceptionally awarded creative commerce capabilities worldwide. Our unified offering addresses today’s complex omnichannel landscape by integrating media, platforms, marketing, content operations, and always-on campaigns through our integrated technology infrastructure. We combine integrated media and data though through Open Intelligence (powered by InfoSum) and infrastructures systems such as Connect OS to drive incremental growth across the entire customer journey.

Our Commerce Offerings

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Omni-Channel Commerce

We leverage unmatched intelligence to mine for growth opportunities and the human insights to unlock them. Through our BRAVE approach, we deliver creativity that turns culture into commerce. We create experiences that build brand equity and drive sales, helping our clients do more with less and optimizing executional efficiency.

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Commerce Platforms

With our deep-seated history in commerce technology, we help businesses build the technological and systems infrastructure required to deliver the omnichannel sales experience customers expect. Our full end-to-end offering covers everything from strategic conception, technology assessment and selection, to implementation and optimization. All with the aim of ensuring that our Client's businesses can thrive and be future ready.

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Commerce Marketplaces & eRetail

Marketplaces play a critical role at each stage of the customer journey and brands need to be consistent across each of these touchpoints to ensure their products stand out against the crowd. But success demands more than just being present. VML helps brands build connected marketplace systems, from setup to scale — aligning strategy, content, media, technology and operations to maximize discoverability, conversion, and growth across Amazon, Walmart, Instacart, TikTok, and more. We help brands simplify complexity and stand out across today’s marketplaces & omnichannel ecosystems.

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Commerce Work

Ziploc
Has Awards

Preserved Promos

Preserving savings like preserving food: Ziploc gives expired coupons a second life
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Preserved Promos
Microsoft

Xbox Design Lab

Customizing Adobe Commerce to enable interactive, made-to-order commerce experiences globally
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Avocados From Mexico®

The Guac Guru

Football and Guac. So Predictably Good.
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Haleon Global

Robitussin Commuter Coughs

VML & Robitussin team up with a New York subway interview series to discuss the hot topic of colds on public transport
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Mondelēz International

Coffee Calls for belVita

Transforming coffee culture into a dynamic brand experience
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Commerce Insights

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Insight

Tomorrow’s Commerce 2026: Human + Tech Counterpoint

Mapping the near, next and far future of retail and shopper behavior across AI-driven efficiency, authentic experience and human connection
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Insight

Unlocking the Power of Digital Transformation

...and how to avoid the cost of failure (with an average $10.9M program cost)
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Lenovo at CES 2026
Insight

CES 2026 Trends: AI, Robotics & Longevity Tech

Explore VML's top takeaways from CES 2026 – from AI and humanoids to health spans and wearable tech that's shaping the future
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NRF 2026 expo floor
Insight

NRF 2026: Unlocking Human Connection in Retail's AI Evolution

Explore VML's top takeaways from NRF 2026
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Commerce News

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News

Path to Purchase Institute OmniShopper Awards Recognize VML Campaigns

VML campaigns for Avocados From Mexico, Tums, Nexium, and Kleenex win multiple categories at the fifth annual OmniShopper Awards
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In The Press

VML and OREO Launch ‘OREO Walks’ Turning Crosswalks Into Shoppable Out-of-Home with Unmistakable Flavor

VML’s latest creative commerce idea for OREO takes the brand’s signature playfulness out of the aisle and onto the pavement, literally
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News

VML Recognized by Analyst Firms Across the Consumer Journey

Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
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News

VML's New Campaign Discovers the Origins of the Name OREO

VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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Our Leadership