At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Haleon Global
Robitussin Commuter Coughs
VML & Robitussin team up with a New York subway interview series to discuss the hot topic of colds on public transport
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Mondelēz International
Coffee Calls for belVita
Transforming coffee culture into a dynamic brand experience
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Mondelēz International
OREO Walks
Turning crosswalks into shoppable out-of-home moments with unmistakable flavor
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Kimberly Clark
Pack In More Fun
Helping parents pack smarter and shop digitally for stress-free family vacations
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Mondelēz International
OREO Halloween
Transforming OREO cookies into a month-long Halloween tradition of mess-free carving fun
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Mondelēz International
Chips Ahoy! Scanwich
A fun and interactive campaign that turned ice cream into savings and bespoke creations
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SC Johnson
Shoe Saver
Turning the least effective bug-killing method into savings on Raid
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SC Johnson
Halloween Bug Out
Turning Halloween spiders into offers on STEM Spider Killer
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Mondelēz International
OREO Menu
Turning any website's hamburger menu into a menu for OREOs
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Makro
Adscan by Makro
A shopping tool capable of converting any outdoor ad into our new commerce channel
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Univar
Univar Digital Transformation
Jumpstarting Univar's Transformation via Adobe Commerce
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