Every October, America transforms into a Halloween wonderland, with neighborhoods competing to create the spookiest and most creative displays. Giant spider decorations have become a hallmark of this cultural phenomenon, captivating families and social media alike. STEM saw an opportunity to turn this obsession into a clever marketing moment—educating consumers while embracing the festive spirit.

CASE STUDY STEM BUG OUT 04 25 20

When it comes to spiders, many people mistakenly reach for general insecticides that are ineffective against these biologically unique pests. STEM needed to educate consumers about their specialized Spider Killer product while standing out during a crowded and competitive Halloween season.

America’s obsession with Halloween spider decor reflects a mix of tradition, creativity, and community pride. Families drive through neighborhoods to admire elaborate haunted displays, while social media amplifies the spectacle, turning local efforts into viral sensations. What started as simple decoration has evolved into a shared experience and a cultural phenomenon.

STEM decided to take over the largest spider infestation of the year: Halloween. With millions of spider decorations creeping into American neighborhoods, STEM turned every fake spider into a real offer. Using innovative camera technology, they transformed spider decorations into exclusive discounts on STEM Spider Killer. By leveraging people’s phone cameras, STEM created a seamless and engaging way to educate consumers about why targeted solutions are necessary for dealing with real spiders—all while having fun with the season’s spooky theme.

  • 1.7B impressions across digital platforms.
  • +193% increase in sales compared to the prior year.
  • +147% growth in new buyers, proving that the campaign effectively reached and converted new audiences.

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