Path to Purchase Institute OmniShopper Awards Recognize VML Campaigns
VML campaigns for Avocados From Mexico, Tums, Nexium, and Kleenex win multiple categories at the fifth annual OmniShopper Awards
Read Article News
News
In The Press
VML and OREO Launch ‘OREO Walks’ Turning Crosswalks Into Shoppable Out-of-Home with Unmistakable Flavor
VML’s latest creative commerce idea for OREO takes the brand’s signature playfulness out of the aisle and onto the pavement, literally
Read More 
News
VML Recognized by Analyst Firms Across the Consumer Journey
Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
Read Article 
News
VML's New Campaign Discovers the Origins of the Name OREO
VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
Read Article 
News
Obviously Joins the Walmart Connect Partner Network
Delivering AI-Powered Influencer Campaigns That Drive Retail Media Success
Read Article 
News
Coca-Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas
The campaign was developed by WPP Open X, led by VML, supported by Ogilvy PR and EssenceMediacom
Read Article 
News
Annual VML and Adobe Hackathon Highlights the Power of AI
7th Adobe Hackathon 12-14 September - Copenhagen
Read Article 
In The Press
What Does a True Customer-First Approach Really Look Like?
Julie Austin, VML Commerce Chief Commerce Architect, joins Talking Shop by Retail Sector to explore this topic
Read More 
In The Press
WPP Recognized Among the World's Top Adobe Services Providers
WPP receives the highest scores possible in the Adobe Commerce, Adobe B2B Automation and Adobe Customer Data Management criteria
Read More 
News
VTEX and VML Power H Mart’s Ecommerce
Enhancing the Digital Grocery Shopping Experience
Read Article 
News
Wendy's makes an impact, winning at 2024 MACH THREE
Winner Best Travel, Tourism & Hospitality Project
Read Article 
News
WPP Recognized as a Leader in Commerce Services
WPP and VML lead in commerce services, earning top marks from Forrester for innovative strategies and exceptional creative and technology integration
Read Article 
In The Press
Oreo Claims the Hamburger Menu as its Own
Oreo turns the hamburger menus on websites into promo codes
Read More 
News
VML Partners with CommerceIQ for Unified AI-Intelligence Platform
Partnership blends in-depth data and analytics with VML’s planning, creative and execution suite to set a new standard in digital shelf excellence
Read Article 
In The Press
The Consumer IS The Product (And Other Marketing Truths For 2024)
Beth Ann Kaminkow explores how brands and leaders grow in a modern commerce world
Read More 
News
VML becomes WPP’s Global Shopify Centre of Excellence
In October 2023, Shopify announced a bold new global partnership with WPP
Read Article Other News
In The Press
GilletteLabs Turns Bathroom Nicks Into Football Drama
Starring creator DJMaRiiO, The Cocktail campaign launches GilletteLabs Body by giving shaving cuts their own football-inspired identity
Read More 
In The Press
Hill's Pet Nutrition Tells Anxious Pet Parents to 'Try Again'
Campaign from VML Kansas City aims to to bridge the gap between human anxiety and veterinary expertise
Read More 
News
VML Wins Titanium Lion for OREO Cows
The win marks a significant moment for the network, achieving the fourth Titanium award in VML’s history
Read Article 
News
VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
Read Article