Woman shops in department store
In The Press

The Consumer IS The Product (And Other Marketing Truths For 2024)

Beth Ann Kaminkow explores how brands and leaders grow in a modern commerce world
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Stephan Pretorius talking to Ben Crudo
News

VML becomes WPP’s Global Shopify Centre of Excellence

In October 2023, Shopify announced a bold new global partnership with WPP
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General Mills augmented reality game
In The Press

General Mills Lets Shoppers 'Creep to a New Beat' in AR Cereal Game

To celebrate Halloween, General Mills launched an augmented reality game ft. Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup
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Ted Baker lays the foundation stone for Digital Transformation with online store relaunch
News

Ted Baker's Online Store Relaunch

New multi-storefront, headless eCommerce platform powers growth as the luxury retail clothing company continues to digitally transform
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Digital abstract background with lines
News

VML Named Acquia Top Technical Excellence Partner of the Year

Recognized as a trailblazer in the digital experience world
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Luxury shopping
In The Press

Why some luxury brands use "passive" CRM programmes

Ricardo Catalano outlines tiers of digital maturity with Econsultancy
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Trailblazers UK front cover
News

Digital natives are not digitally exclusive

Gen Alphas enjoy the in-store shopping experience more than online
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Tomorrow's Commerce
In The Press

Top trends set to transform retail beyond 2024

VML experts share trends set to shape the retail industry over the next ten years
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Tomorrow's Commerce 24 front cover image
News

Tomorrow’s Commerce

The top trends to transform retail beyond 2024
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Tomas Coufal VML
In The Press

How to make the most of the brand-event connection

It's no longer enough for a brand to just communicate and sell - you need to engage customers in the interaction.
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Digital Transformation Five Insider Tips for Unlocking Success
In The Press

Mediaweek’s A to Z of 2023: E is for e-commerce

As Mediaweek looks at the biggest trends, events, platforms and brand for 2023, Jon Bird takes on ecommerce
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IMG 2248
News

VML Commerce win Optimizely Award

Solution Partner of the Year 2023
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Fluffy coats on a coat rack
In The Press

How algorithms determine what you'll buy for the holidays — and beyond

Beth Ann Kaminkow on what retailers' use of algorithms means for holiday shopping
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Laura Mignott
In The Press

Making a big impact with a small budget this holiday season

It doesn’t have to cost a fortune to bring a smile to people’s faces and create positive associations for your brand
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Holiday shopping bags
In The Press

Campaign Chemistry: Tyler Murray

Tyler Murray chats about holiday shopping trends and the future of commerce at VML
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