VML Recognized by Analyst Firms Across the Consumer Journey
Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
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VML's New Campaign Discovers the Origins of the Name OREO
VML talk-to-tech experience invites OREO fans to embrace the language of 'O-RE-O'
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Obviously Joins the Walmart Connect Partner Network
Delivering AI-Powered Influencer Campaigns That Drive Retail Media Success
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Coca-Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas
The campaign was developed by WPP Open X, led by VML, supported by Ogilvy PR and EssenceMediacom
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Annual VML and Adobe Hackathon Highlights the Power of AI
7th Adobe Hackathon 12-14 September - Copenhagen
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In The Press
What Does a True Customer-First Approach Really Look Like?
Julie Austin, VML Commerce Chief Digital Officer, joins Talking Shop by Retail Sector to explore this topic
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WPP Recognized Among the World's Top Adobe Services Providers
WPP receives the highest scores possible in the Adobe Commerce, Adobe B2B Automation and Adobe Customer Data Management criteria
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VTEX and VML Power H Mart’s Ecommerce
Enhancing the Digital Grocery Shopping Experience
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Wendy's makes an impact, winning at 2024 MACH THREE
Winner Best Travel, Tourism & Hospitality Project
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WPP Recognized as a Leader in Commerce Services
WPP and VML lead in commerce services, earning top marks from Forrester for innovative strategies and exceptional creative and technology integration
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In The Press
Oreo Claims the Hamburger Menu as its Own
Oreo turns the hamburger menus on websites into promo codes
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VML Partners with CommerceIQ for Unified AI-Intelligence Platform
Partnership blends in-depth data and analytics with VML’s planning, creative and execution suite to set a new standard in digital shelf excellence
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In The Press
The Consumer IS The Product (And Other Marketing Truths For 2024)
Beth Ann Kaminkow explores how brands and leaders grow in a modern commerce world
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VML becomes WPP’s Global Shopify Centre of Excellence
In October 2023, Shopify announced a bold new global partnership with WPP
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In The Press
General Mills Lets Shoppers 'Creep to a New Beat' in AR Cereal Game
To celebrate Halloween, General Mills launched an augmented reality game ft. Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup
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Victoria Cole Appointed CEO to Lead VML’s Next Chapter of Growth in Latin America
Juan Pablo Jurado to retire in early 2026; Emiliano Galvan promoted to CEO of VML Argentina
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Heroes List Honors Mel Edwards
VML Global President Mel Edwards named to 2025 Heroes Executives Role Model List, recognizing leadership advancing women’s inclusion in business
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VML Poised for Employee-Led Day of Community Service
Industry’s largest synchronized corporate impact day unites over 26,000 employees across the globe in giving back to local communities and charitable causes
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In The Press
TruGreen Awards Media Business to WPP, Deepening Strategic Partnership
The company has selected WPP Media as its media agency of record and is expanding its existing relationship with WPP creative agency, VML
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