Path to Purchase Institute OmniShopper Awards Recognize VML Campaigns

The Path to Purchase Institute (P2PI) recently announced the winners of its fifth annual OmniShopper Awards, which recognize excellence in shopper engagement across the entire purchase journey. The awards honor campaigns that leverage both traditional and digital touchpoints to effectively reach consumers at every stage.

VML was recognized in four categories for campaigns spanning digital media, integrated activations, and collaborative partnerships. The winning campaigns include:

• Collaborative: Supergood: The First-Ever Avocados From Mexico & American Heart Association Partnership for Avocados From Mexico and the American Heart Association, executed with Kroger.
• Digital: Defense Codes for Tums and Nexium (Haleon).
• Integrated Path to Purchase Activation: Avocados From Mexico: Winning the College Football Playoff Shopping Season at Walmart and Kleenex Self Care Awareness for Kimberly-Clark at Target.

Each winning campaign will be featured on P2PI.com, highlighting strategies that connect brands with shoppers across physical and digital channels.

These recognitions highlight VML’s continued focus on creating shopper-centric solutions that drive engagement and measurable results at multiple touchpoints throughout the consumer journey.