The marriage of creative and technology has always been at the heart of what we deliver for our clients. It’s inspiring to see Forrester rank WPP as a Leader in commerce services and recognize WPP as a provider with ‘flexible creativity in commerce.’ We’re focused on ensuring the total commerce experience is at the forefront for today’s modern marketers. It’s paramount to VML’s positioning and our trilogy of practices across brand experience, commerce, and customer experience which we leverage to create connected brands for our client partners.

Jon Cook

Global CEO, VML

The company received the highest score attainable in data, analytics and AI criterion. The report noted that “WPP excels in overall commerce strategic strength, hitting on all cylinders, leading with genAI innovation in its Open platform, and rocking the technology and marketplace partner ecosystem”. WPP also received top scores possible in the social commerce, CRM services, talent strategy and global delivery strategy criteria. Additionally, Forrester noted the simplification of WPP’s commerce structure, with the company aggregating its commerce services under the VML brand following the merger of VMLY&R and Wunderman Thompson.

Forrester’s recognition of the commerce offer that now sits within VML is incredibly validating. We’re proud of the world-class team we’ve assembled to deliver leading-edge creative, media and technology expertise for clients at a time of unprecedented growth in the space. From shaping commerce strategy to galvanizing engagement and conversion across all channels, we’re ensuring brands are delivering memorable, discoverable, and ultimately frictionless commerce experiences to its consumers. Our partnership with GroupM makes WPP truly an end-to-end leader in Commerce for our clients.

Beth Ann Kaminkow

Global Chief Commerce Officer, VML

VML's Creative Commerce in Action

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"I See Coke" by VML UAE and U.S. for The Coca-Cola Company

A built-in Alexa skill that rewards viewers every time a Coke pops on screen

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OREOCodes by VML U.S. for Mondelez

Creating a commerce experience that turns milk barcodes into OREO offers

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The Subconscious Order by VML Saudi Arabia for HungerStation

AI can do a lot of things – including help you decide what to have for dinner

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"Xbox Design Lab" by VML U.S. for Microsoft

Customizing Adobe Commerce to enable interactive, made-to-order commerce experiences on a globally

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"KFC App" by VML Malaysia for KFC

KFC, a much-loved brand in Malaysia, transformed its online ordering experience to connect 700 restaurants to homes around the country

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"Digital Transformation" by VML U.S. for Univar

Jumpstarting Univar's digital transformation by aligning their current digital properties

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VML's Commerce Insights

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Tomorrow's Commerce 2024

20 future trends to pique the interest and shape the plans of business leaders today

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Trailblazers of Tomorrow

Decoding Generation Alpha and the social commerce opportunity

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The Future Shopper Report

An unparalleled view into the world of online commerce and shopping behavior to help you win onlin

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The Brave New World of Creative Commerce

From subconscious ordering to Gen Z banking on Twitch

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