Cannes Lions 2026: VML’s Highlights, Events, and Win Updates

Cannes Lions 2026 has officially kicked off, bringing together the world’s top creative, marketing, and advertising leaders for a week-long celebration of innovation, insight, and recognition. As the industry gathers to honor breakthrough ideas and shape what’s next for creative communications, VML is on the ground and actively participating throughout the festival.

Throughout the week, we’ll be updating this page with the latest news, including award wins, session highlights, and major announcements as they happen.

For a full schedule of VML’s activities at Cannes — from panels to events — visit our dedicated Cannes site. Scroll below for real-time updates on our performance and presence at Cannes Lions 2026.

Explore all our Cannes events and updates:

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Daily Updates

VML had an incredible first day at the Cannes Lions International Festival of Creativity, earning 10 Lions—3 Gold, 2 Silver, and 5 Bronze—alongside an impressive 37 shortlists across multiple categories.

We’re thrilled to celebrate "Beat Cancer Off" by VML New York for F Cancer, which earned a Gold Lion in Health & Wellness and two Bronze Lions in Audio & Radio and Health & Wellness, showcasing the campaign’s powerful impact across categories.

Our other two Gold Lions went to standout campaigns: "The Last Coke in the Desert" from WPP Open X, led by VML and supported by Ogilvy and WPP Media, which triumphed in the Outdoor category, and "Soil Stay" by VML Bangkok for Tra Mongkut Fertilizer, which was recognized in the Creative B2B category.

Our Silver Lion wins include "The Safe Pack" by VML Madrid for Tupharma 365 in the Pharma category and "Magnif-eye" by VML Sydney for 1001 Optometry in the Health & Wellness category.

In addition, we’re proud of our three Bronze Lions: "Little Breaks" by VML London for KitKat in the Outdoor category, and "T-Rex Leather" by VML Paris for Lab-Grown Leather in the Creative B2B category.