Gartner® Magic Quadrant™ for Digital Experience Services Names VML a Visionary
Gartner has recognized VML among technology providers using technology solutions to design, build and optimize digital experiences
Gartner® Magic Quadrant™ for Global Digital Marketing Agencies Names VML a Leader
VML was evaluated alongside global agencies that support large-scale digital transformation for enterprises across automotive, CPG, healthcare, and technology sectors
- Published Date
- Sep 03, 2026
VML, a global creative company, has been named a Leader in the Gartner® Magic Quadrant™ for Global Digital Marketing Agencies, 2026. VML was evaluated alongside global agencies that support large-scale digital transformation for enterprises across automotive, CPG, healthcare, and technology sectors. VML was also evaluated in the Gartner Critical Capabilities for Global Digital Marketing Agencies report.
We believe that being named a Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies reflects VML’s role among the industry’s leading partners for large-scale digital transformation. VML’s unique approach to brand strategy, customer experience (CX), commerce, and enterprise solutions is centered on its Human First creative philosophy and advanced technological capabilities, powered by WPP Open, to help global brands create connected experiences that drive growth.
We’re thrilled to be named a Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies. We believe this underscores the ambition behind how we’ve built VML: a Human First creative philosophy backed by an AI powered operating system. With WPP Open at the core of our marketing workflows, we help global brands connect data, content and commerce and tie our work to outcome based models. This combination of creativity, technology and accountability is what makes VML the premier agency partner for what comes next.
Gartner defines global digital marketing agencies as service providers capable of developing and executing global marketing strategies. These full-service agencies bundle their strategic marketing services with an array of complementary offerings and technologies to support their clients’ needs. An agency’s particular combination of offerings and competitive strengths typically correlates to its roots as a traditional advertising or digital agency, or as a management consultancy or systems integrator.
Gartner, Magic Quadrant for Global Digital Marketing Agencies, 25 August 2026, Jay Wilson, Philip Black, Jen Kady
Gartner, Critical Capabilities for Global Digital Marketing Agencies, 26 August 2026, Philip Black, Jay Wilson, Jen Kady
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ABOUT VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning Human First work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
