Saving a life is not a Sunday walk in the park. It is often accompanied by panic, blood, sweat, pain, and most importantly, lack of time. That is why we conceived our campaign for Kaufland as a tribute to the action films of the late 80s and early 90s.
Shopping can wait, life won't
Kaufland AED awareness ad that will stop your heartbeat.
Client
- Kaufland
Office
- Prague
Kaufland has a defibrillator available in every branch, making its stores a safe place for anyone at risk of cardiac arrest. This is confirmed by the fact that Kaufland has already helped save lives ten times with a defibrillator.
Patricie Jelínková
Account Director
Cardiovascular disease is the leading cause of death in the Czech Republic, yet the immediate use of a defibrillator can boost survival rates by 70%. The key obstacle we face is perception: younger generations often feel untouched by this issue and naturally hesitate to confront topics related to life-threatening emergencies.
Saving a life is no walk in the park. It is often accompanied by panic, blood, sweat, pain, and above all, a race against time. That is why we designed our campaign for Kaufland as a tribute to the action movies of the late 80s and early 90s.
Our campaign, "Shopping Can Wait, Life Can't," proves that saving a life with an AED is simple. Thanks to Kaufland installing defibrillators in every store, anyone can become a hero—because when a life is at stake, everything else fades into the background. To drive the message home, the TV campaign was amplified by educational social media content showing proper CPR techniques, and a dedicated microsite featuring step-by-step guides and statistics that prove the power of immediate bystander aid.
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