Seat With a View

The first intelligent seat selector lets you choose your view before flying

Office: Saudi Arabia

Client: flynas

Flying offers some of the most breathtaking views on Earth. Sometimes.

flynas, Saudi Arabia’s low-cost airline, turned something hiding in plain sight into a premium experience offered by no other airline. Using machine learning, we mapped over 120 flynas flights, identifying and plotting every iconic view from each side of the plane. So passengers can simply choose their seat based on the view that comes with it.

It reflects how we think about the future of air travel at flynas. It’s about using technology to give something back to passengers. We turned a moment of chance into a moment of choice, so people can book the experiences they desire.

Yara Al-Mashharawi Head of Marketing and Branding, flynas

The ambition was to turn a functional choice into an emotional one by combining data, AI technology and creativity in a way that reimagines the humble seat map. ‘Seat with a View’ proves that innovation in travel is not only about speed and efficiency, but also about designing moments worth capturing and sharing.

Firas Ghannam Executive Creative Director, VML Riyadh

The most stunning views are revealed while flying, from coastlines to mountain ranges and iconic landmarks seen from above. Yet choosing the right window seat depends on luck, and passengers only discover if they chose right after takeoff.

From takeoff to landing, passengers constantly photograph and share what they see from the sky. Yet the view has never been part of the decision.

flynas, Saudi Arabia's low-cost airline, turned something that was hiding in plain sight into a premium experience offered by no other airline. flynas presents 'Seat with a View', the world's first intelligent seat selector, letting passengers choose their view before takeoff, free of charge. With machine learning, we mapped over 120 flynas flights across our network, plotting every iconic view visible from each side of the plane, while factoring in flight time, direction, and altitude. The data was transformed into an Al-powered visualization engine that predicts the views passengers can see from their exact window seat.

'Seat with a View' lit up radars on the future of air travel. Passengers were reminded of scenic views coming up their way, encouraging them to share the moment. The content created by travelers is now used to promote flynas destinations, extending the experience beyond the plane.

In the first 2 months:
7.2K+ users
69K+ clicks
28% increase in sold segments (JAN/FEB '25 VS. '26)
9% increase in total revenue (JAN/FEB '25 VS. '26)
3M views
6M+ total impressions