The 2025 Cannes Lions Creativity Rankings have been released, recognizing the most awarded companies, agencies, and brands in global creativity. VML ranked No. 4 among global networks, reflecting the strength of its human-first creative philosophy across markets and disciplines.
VML delivered strong performances across all major regions, ranking No. 2 in both the North America and Pacific categories, No. 3 in MENA, No. 4 in Latin America, No. 6 in Europe, and No. 10 in Asia.
VML New York ranked No. 7 globally and led North America as the No. 2 agency in the region. Other standout offices included VML Dubai (No. 5 MENA), VML Sydney (No. 3 Pacific), VML Paris (No. 11 Europe), and VML São Paulo (No. 12 Latin America).
VML agencies were recognized in multiple local markets as well, including:
- Argentina: VML Buenos Aires No. 2
- Australia: VML Sydney No. 2
- Brazil: VML São Paulo No. 8
- Canada: VML Toronto No. 5
- France: VML Paris No. 4
- India: VML Mumbai No. 10
- Spain: VML Madrid No. 6
- United Arab Emirates: VML Dubai No. 3
- United States: VML New York No. 2
In specialized tracks, VML Prague ranked No. 3 in the Classic category, while VML New York secured No. 2 in Experience, underscoring the network’s creative range across brand storytelling and customer experience.
On the client side, several of VML’s long-standing brand partners earned recognition among the Top 20 Brands list, including AXA (No. 1), IKEA (No. 10), Coca-Cola (No. 14), and OREO (No. 15)—brands that continue to leverage creativity to drive meaningful connections with people worldwide.
WPP, VML’s parent company, was once again named Holding Company of the Year, continuing its position as the world’s leading creative organization.
Across continents and categories, these rankings reflect how VML’s human-first creative philosophy continues to guide breakthrough ideas that move people and business forward.
For a full breakdown of VML’s wins and rankings at Cannes 2025, visit VML.com/Cannes-2025 .
