VML@Cannes Lions 2025

We’re gearing up for another unforgettable year at Cannes Lions, taking place June 16–23, 2025 in the heart of the French Riviera. VML will be on the ground all week—sharing bold ideas, celebrating standout creativity from across our global network, and joining the industry’s brightest minds to shape what’s next.

This Year’s Must-See: A Star-Powered Session on Brand Storytelling

Don’t miss this show-stopping session on Tuesday, June 16, from 10:45–11:15 A.M. in the Debussy Theatre.

Defying Gravity: Creative Brand Narratives that Break Through brings together Wicked director Jon Chu, award-winning comedian and actor Bowen Yang, and VML’s Global CCO Debbi Vandeven for a dynamic conversation on how reimagined narratives can reshape brand perception, unlock creativity, and drive cultural impact.

Want more can't-miss sessions? Head to our Agenda page here or in the toolbar at the top of the page.

Cannes 2024: A Look Back at the Big Ideas

At Cannes Lions 2024, creativity collided with technology, and the most resonant ideas reminded us that emotion, humor, and human connection still lead the way.

VML Intelligence captured the themes shaping the year ahead—from AI’s role as a creative co-pilot to a renewed focus on bold, emotionally rich work.

Speakers emphasized that while AI can enhance speed and efficiency, the best ideas still come from the heart. Humor took a front seat, with funny, relatable work winning big. The creator economy gained new momentum, with influencers, co-creators, and everyday voices driving cultural relevance. And many brands found fresh inspiration in the everyday—turning ordinary moments into something magical.

Explore the 2024 Themes