Cannes Lions 2025 is officially underway — and VML, together with our client partners, is once again at the center of the world’s biggest celebration of creativity, taking place June 16–20.
Whether you're attending in person or following along online, VML is on the ground all week — celebrating breakthrough creativity, sharing key insights, and spotlighting standout work from across our global network.
Stay up to date with the latest award wins for VML and our client partners, as the week unfolds.
Hosted by VML, this standout session is one you won’t want to miss. Join us Tuesday, June 17 from 4:30 - 5:00 PM for "Defying Gravity: Reimagining Brand Narratives" — a dynamic conversation on the transformative power of storytelling.
Award-winning comedian and actor Bowen Yang, Wicked director Jon Chu, and VML’s Global Chief Creative Officer Debbi Vandeven come together in a conversation — moderated by VML Global CEO Jon Cook — that explores how reimagining familiar narratives can unlock extraordinary creative potential.
Creativity thrives when we challenge expectations. Just as Wicked reshaped the classic Wizard of Oz, discover how brands can break boundaries, inspire change, and boldly embrace new possibilities.
VML is excited to showcase our latest transformative ideas the people behind these inspiring campaigns. Here's where we'll be throughout the festival:
Promising predictable revenue and lasting customer relationships – are subscriptions losing their appeal? Join VML, Stripe and AWS to discuss how AI can halt the exodus.
From Churn to Earn: Reinventing Subscriptions with AI
Tuesday, June 17
10:00 - 11:00 AM
VML Cabana, WPP Beach
Kathleen Dunlop, CMO, Beauty & Wellness, Unilever; Seth Dallaire, EVP and Chief Growth Officer Walmart; and Mel Edwards, Global President VML, join this panel to discuss all things commerce and retail.
10x Stronger: The Future of Commerce & Retail Media
Thursday, June 19
11:30 - 11:55 AM
WPP Beach Main Stage
Showcasing transformative campaigns and the inspiring people behind the big ideas, Debbi Vandeven, VML's Global Chief Creative Officer, joins WPP creative leaders for a deep dive into the work and why it won at Cannes.
What Won & Why
Thursday, June 19
3:00 - 4:00 PM
WPP Beach Main Stage
Besides the beautiful Cannes sunset, join VML friends and family for an evening of sundowners, canapés, conversation and tunes from our special guest DJ.
Monday, June 16
8:00 - 11:30 PM
WPP Beach, Miramar Plage Boulevard de la Croisette
Join VML's exclusive rooftop brunch, where leading women in marketing explore how to harness AI while also preserving human connection that drives powerufl brands and lasting relationships.
Wednesday, June 18
10:30 AM - 12:00 PM
The Martinez Hotel Rooftop, 73 Boulevard de la Croisette
"Above the Bias" by VML Chicago for Abbott Laboratories
"Coke Classic" by VML New York for The Coca-Cola Company
"Deskshops" by VML Colombia for Makro
"Don't Stop Motion" by VML Santiago for Gobierno de Chile
"Frosty Fix" by VML Kansas City for Wendy's
"Game Guardian" by VML Argentina for Movistar
"The Girl Who Played the Tutari" by VML India for The Coca-Cola Company
"Group Therapy" by VML France for AXA
"The Hidden Eye Test" by VML Australia for 1001 Optometry
"Just Because We Can" by VML Vancouver for the Rick Hansen Foundation
"Ketchup Currency" by VML New York for Hellmann's
"Name This OREO" by VML New York for Mondelēz International
"Phone Break" by VML Czechia for KitKat
"Preserved Promos" by VML NY for Ziploc
"The Shakespeare's BIC" by VML São Paulo for BIC
"Smile Fight" by VML France for Colgate-Palmolive
"Sound Sites" by VML Kansas City for the Tennessee Department of Tourist Development
"SupportBelt" by VML Detroit for Ford
"Undeleted" by VML Buenos Aires for Dove
"Unsilence the Crowd" by VML London for Sela
