When Sally Met Hellmann's
Reuniting Meg Ryan and Billy Crystal in a nostalgic Big Game ad with Hellmann’s
Ketchup Currency
Turn unwanted ketchup packets into coupon cash for Hellmann's Mayo
- Office
- United States
- Client
- Hellmann's
Tired of ketchup packets cluttering your drawers? Hellmann's is giving you the chance to invest in the best condiment for your fries! Turn your unwanted ketchup into coupon cash for delicious Hellmann's Mayo. Scan your packets and unlock deals – the more you scan, the more you win!
Many consumers have excess, unused ketchup packets. A significant portion of Americans prefer mayo on their fries but are hesitant to admit it.
Create a digital platform, KetchupCurrency.com, where consumers can scan their unused ketchup packets and receive coupons for Hellmann's Mayo.
