Cannes Lions 2025 has officially kicked off, bringing together the world’s top creative, marketing, and advertising leaders for a week-long celebration of innovation, insight, and recognition. As the industry gathers to honor breakthrough ideas and shape what’s next for creative communications, VML is on the ground and actively participating throughout the festival.

Throughout the week, we’ll be updating this page with the latest news, including award wins, session highlights, and major announcements as they happen.

For a full schedule of VML’s activities at Cannes — from panels to events — visit our dedicated Cannes site. Scroll below for real-time updates on our performance and presence at Cannes Lions 2025.

Explore all our Cannes events and updates:

Visit VML's Cannes Site

Daily Updates

VML had a fantastic start to the week with a successful Monday, June 16, at the Cannes Lions International Festival of Creativity, securing 15 Lions!

Leading the charge was "KitKat Phone Break" by VML Prague, which secured a Grand Prix in the Outdoor category, alongside a Silver Lion in Print & Publishing. We’re proud to bring home Czechia’s first-ever Grand Prix award!

Gold wins include a Health & Wellness Lion for "Group Therapy" by VML Paris and an Audio & Radio Lion for "NAME THIS OREO" by VML New York.

Silver wins also include Print & Publishing Lions for "The Shakespeare BIC" by VML Sao Paulo and "Not every Smile starts as a Smile" by VML Paris, an Audio & Radio Lion for "NAME THIS OREO" by VML New York, and Outdoor Lions for "Balikbayan Magic: Philippine Oriental Food Market" by VML Toronto and "The Philharmonic Prints" by Schloz & Friends, Berlin.

Additionally, we achieved multiple Bronze awards across various categories including Pharma Lions for "Don't Stop Motion" by VML Santiago and "PainVisible" by VML Madrid, New York; Health & Wellness Lions for "The Shaded Route" by VML Riyadh and "This is not a game" by VML Mexico City; and Outdoor Lions for "Coca-Cola Classic" by VML, New York, Sao Paulo, Kansas City & Paris and "The Shaded Route" by VML Riyadh.

Building on our strong start, Tuesday brought even greater triumphs for VML at the Cannes Lions International Festival of Creativity.

Leading the charge with a Gold win was “The Hidden Eye Test” by VML Sydney in the Industry Craft category.

Silver awards included Entertainment Lions for Music for “Tennessee Sound Sites” by VML Kansas City and “The Girl Who Played the Tutari” by VML Mumbai, Industry Craft for “The Philharmonic Prints” by Scholz & Friends Berlin, Design for “The Shakespeare BIC” by VML São Paulo, and Digital Craft Lion for “The Shaded Route” by VML Riyadh.

Bronze winners included Industry Craft for “Coca-Cola Classic” by VML New York, São Paulo, Kansas City & Paris, “The Shakespeare BIC” by VML São Paulo, and “Tennessee Sound Sites” by VML Kansas City. In Entertainment, “Group Therapy” by VML Paris earned Bronze, as did “Bad Luck Reverser” by VML New York in Entertainment Lions for Sport.

VML continued our winning streak on Wednesday at the Cannes Lions International Festival of Creativity.

We secured three Gold Lions: “Preserved Promos” by VML New York in Direct, “The Rewards Bag” by VML Montevideo in Media, and “Navy Subreddit Hunt” by VML Dallas in Social & Creator.

Silver wins included “Health Tracker” by VML Buenos Aires in Creative Data, “Wendy’s Frosty Fix” by VML Kansas City, and “Preserved Promos” by VML New York in Direct. Additional Silvers were awarded to “Kleenex Score” by VML New York, “Subreddit Hunt” by VML Dallas, “Preserved Promos” by VML New York, “Thanks for Coke-Creating” by VML New York, Kansas City, São Paulo, Mexico City, Johannesburg, and Sydney, and “Legacy Lager” by VML Sydney in Media. Two more Silvers were awarded to “Name This OREO” by VML New York in Social & Creator.

Our Bronze Lions celebrated a wide range of creativity, including “Preserved Promos” by VML New York in Creative B2B, “The Social Feed” by VML Dubai in Creative Data, “Dancing Washers” by VML Mexico City, “SupportBelt” by VML Detroit, “Name This OREO” by VML New York, “Preserved Promos” by VML New York, “Safe at 3AM” by VML Dubai in Direct, “Timeout Against Hate” by VML New York in Media, and “Undeleted” by VML Buenos Aires in Social & Creator.

VML's full list of winning work:

Phone Break

"Phone Break" by VML Prague for KitKat

  • Grand Prix in Outdoor
  • Silver in Print & Publishing
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Name this oreo 16x9 3

"Name this OREO" by VML New York for Mondelez / OREO

  • Gold in Audio & Radio
  • Silver in Audio & Radio
  • Silver in Social & Creator: Social Listening & Insight
  • Silver in Social & Creator: Creator Collaboration
  • Bronze in Direct
Read More
Preserved Promos

"Preserved Promos" by VML New York for Ziploc

  • Gold in Direct
  • Silver in Direct
  • Silver in Media
  • Bronze in Creative B2B
  • Bronze in Direct
Read More
SubReddit Hunt

"SubReddit Hunt" by VML Dallas for the U.S. Navy

  • Gold in Social & Creator
  • Silver in Media
Read More
Group Therapy Sharing is Therapeutic

"Group Therapy" by VML Paris for AXA

  • Gold in Health & Wellness
  • Bronze in Entertainment
Read More
The Hidden Eye Test

"The Hidden Eye Test" by VML Sydney for 1001 Optometry

  • Gold in Industry Craft
Read More
The Rewards Bag

"The Rewards Bag" by VML Montevideo for TA-TA

  • Gold in Media
Read More
The Shakespeare's BIC

"The Shakespeare's BIC" by VML São Paulo for BIC

  • Silver in Print & Publishing
  • Silver in Design
  • Bronze in Industry Craft
Read More
The Philharmonic Prints

"The Philharmonic Prints" by Scholz & Friends (a VML company) for Berliner Philharmonie

  • Silver in Outdoor
  • Silver in Industry Craft
Read More
THE SHADED ROUTE HEADER IMAGE

"The Shaded Route" by VML Riyadh for HungerStation

  • Silver in Digital Craft
  • Bronze in Health & Wellness
  • Bronze in Outdoor
Read More
Sound Sites

"Sound Sites" by VML Kansas City for the Tennessee Department of Tourist Development

  • Silver in Entertainment Lions for Music
  • Bronze in Industry Craft
Read More
Vmlcanada balikbayanmagic hero

"Balikbayan Magic" by VML Toronto for The Coca-Cola Company

  • Silver in Outdoor
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Wendys Frosty Fix 16x9

"Frosty Fix" by VML Kansas City for Wendy's

  • Silver in Direct
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Health Tracker Hero

"Health Tracker" by VML Buenos Aires for Elea Labs

  • Silver in Creative Data
Read More
The Kleenex Score

"Kleenex Score" by VML New York for Kleenex

  • Silver in Media
Read More
Legacy Lager Hero

"Legacy Lager" by VML Sydney for Legacy Australia

  • Silver in Media
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Colgate Smile Fight HERO web

"Not Every Smile Starts as a Smile" by VML Paris for Colgate

  • Silver in Print & Publishing
Read More
Thanks for Coke Creating 01

"Thanks for Coke-Creating" by VML New York, Kansas City, São Paulo, Mexico City, Johannesburg, Sydney for The Coca-Cola Company

  • Silver in Media
Read More
The Girl Who Played the Tutari Hero

"The Girl Who Played the Tutari" by VML Mumbai for The Coca-Cola Company

  • Silver in Entertainment Lions for Music
Read More
Coke Classic

"Coca-Cola Classic" by VML New York, São Paulo, Kansas City & Paris for The Coca-Cola Company

  • Bronze in Outdoor
  • Bronze in Industry Craft
Read More
Bad Luck Reverser

"Bad Luck Reverser" by VML New York for Refisal

  • Bronze in Entertainment Lions for Sport
Read More
Dancing Washers hero 01

"Dancing Washers" by VML Mexico City for Whirlpool

  • Bronze in Direct
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Don't Stop Motion

"Don't Stop Motion" by VML Santiago for CENABAST

  • Bronze in Pharma
Read More
Pain Visible

"PainVisible" by VML Madrid & New York for Aritium

  • Bronze in Pharma
Read More
Safe at 3am Hero

"Safe at 3AM" by VML Dubai for Dubai Tourism

  • Bronze in Direct
Read More
SupportBelt

"SupportBelt" by VML Detroit for Ford

  • Bronze in Direct
Read More
The Social Feed Hero

"The Social Feed" by VML Dubai for HungerStation

  • Bronze in Creative Data
Read More
This Is Not a Game

"This is Not a Game" by VML Mexico City for Movistar

  • Bronze in Health & Wellness
Read More
A Timeout Against Hate

"Timeout Against Hate" by VML New York for Foundation to Combat Antisemitism

  • Bronze in Media
Read More
Undeleted

"Undeleted" by VML Buenos Aires for Dove

  • Bronze in Social & Creator
Read More

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