The Kleenex Score

The Kleenex Score campaign achieved outstanding results, reaching 251 million people across social platforms and significantly boosting visibility. Sales saw a +5.6% increase in the first week compared to last year, climbing to an impressive +14.4% by week four. The campaign also attracted new customers, with 35% of purchases coming from first-time buyers. Additionally, movie enthusiasts upgraded to larger Kleenex packages, increasing spend per unit by $2.93, highlighting the campaign’s success in driving growth and premium product adoption.