Amidst the challenges faced by mastectomy patients, Ford, a global leader in automotive safety and sustainability, recognized a unique opportunity to make a meaningful impact. One in eight women will encounter breast cancer in their lifetime, with over 100,000 undergoing mastectomies annually. Post-surgery, many struggle with wearing seat belts properly, a crucial safety concern that Ford endeavored to address through innovation and compassion.
SupportBelt
The first seat belt accessory designed to keep breast cancer patients safe after a mastectomy
Client
- Ford
Office
- Detroit
- New York
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Awards
Gerety Awards
2024
Bronze
Press
Ford's Free SupportBelt Is One Of The Most Important Innovations Of The Year
CarBuzz
How a VML creative director’s personal mastectomy experience inspired Ford’s SupportBeltMM+M
Ford "Supportbelt" helps mastectomy patients drive comfortablyAd Age
Ford and VML introduce game-changing seatbelt solution for mastectomy patientsThe Drum
Pain to Purpose: How a mastectomy led to a life-changing Ford deviceLittle Black Book
A Seat Belt For Mastectomy Patients Is Here — and Completely FreePopSugar
Ford offers free seat belt addition aimed at easing pain for people who had mastectomiesWXYZ-TV
Ford's latest accessory: A special seat belt for breast cancer patients. How it came to beDetroit Free Press
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