Matthias Spaetgens
Industry Craft Jury President
Chief Creative Officer, Scholz & Friends
Cannes Lions Selects VML Leaders for 2025 Juries
A dozen VML jurors will help judge the world's top creative work this June
- Published Date
- Apr 17, 2025
Cannes Lions has announced the Awarding Jury for its 2025 International Festival of Creativity, with 12 jury spots going to creative leaders from VML. These jurors will join peers from around the world to evaluate and recognize the most effective and innovative work in the global industry. The Festival takes place 16–20 June in Cannes, France.
VML’s jury representation spans multiple categories, including Film, Creative Commerce, Social & Influencer, Brand Experience & Activation, and others—demonstrating the agency’s global creative influence and category depth.
The Cannes Lions Awarding Jury plays a vital role in setting the global benchmark for creative excellence. This year’s line-up brings together some of the most highly respected and accomplished industry talent from around the world. Their expertise will help define the creative standards that continue to drive our industry forward and spotlight the power of creativity as a catalyst for meaningful business growth and transformation.
This year’s juries include representation from 52 markets, with first-time jurors from Ivory Coast and Kazakhstan, and the highest-ever participation from Africa, Asia, and the Middle East.
VML’s inclusion across multiple juries underscores the agency’s ongoing role in shaping creative standards—and its commitment to impactful, culture-defining work for global brands.
Meet the VML jurors selected for Cannes Lions 2025:
Luis Madruga Enríquez
Creative B2B Lions Jury
Chief Creative Officer, Mexico
Parattajariya Jalayanateja
Creative Business Transformation Lions Jury
CEO, Thailand
Shortlisting Jurors
Alfred Wong
Film Cannes Shortlist Jury
Chief Creative Officer
Basel Jumaa
Design Cannes Shortlist Jury
Executive Creative Officer
Firas Ghannam
Brand Experience & Activation Cannes Shortlist Jury
Creative Director
Fumani Khumalo
Outdoor Cannes Shortlist Jury
Creative Group Head (Art Director)
Mark Verhagen
Health & Wellness Cannes Shortlist Jury
Executive Creative Officer
Nabil Sarih
Social & Creator Cannes Shortlist Jury
Executive Creative Director
Nicole Godoy
Film Craft Cannes Shortlist Jury
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