A person sees an average of 135 food posts a day on social media. Yet, when it's time to order, most Saudis stick to the safe options of pizza, burgers and shawarmas. As the leading food delivery platform in the Kingdom, we decided to bridge the gap between what they crave on screen and what they end up ordering. So we turned social media into the world's largest menu. By simply sending any food post to their DMs, HungerStation's AI-powered chatbot was able to identify the dish, and find the nearest restaurant serving that dish on the app.
The Social Feed
Turning every food post on social media into an orderable dish
Client
- HungerStation
Office
- United Arab Emirates
71% of Saudis default to ordering the same dishes whenever they open the HungerStation app. So restaurants struggle to generate revenue from most of the items on their menu.
Social media is filled with endless content of mouth-watering dishes to crave from. We wanted to give our customers the power of turning their on-screen cravings into food on their plates.
We turn every food post on Instagram into a possible order through a chatbot that scans the post to identify the dish, and find the nearest restaurant serving it on the app.
By turning social media posts into orders, we were able to help Saudis expand their horizons and explore new dishes. As a result, we drove visibility to more on our partners' menus, and add more scale to their revenue.
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Awards
2025 Dubai Lynx
Brand Experience
Silver and Bronze
2025 Dubai Lynx
Creative Commerce
Bronze
2025 Dubai Lynx
Creative Strategy
Bronze
2025 Dubai Lynx
Direct
Bronze
2025 Dubai Lynx
Media
Bronze
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