The Shaded Route

Driving in the shade can make the air feel 10 to 15°C cooler. Navigating through shaded spots can substantially reduce heat exposure, enhancing rider comfort and safety while also preserving the freshness of the food.

Introducing "The Shaded Route", a pioneering navigation system, integrated into the HungerStation app designed to shield riders from the relentless desert heat.

This innovative technology strengthened the bond between HungerStation and its riders, positioning the brand as a leader in rider welfare. It also attracted potential new riders, boosting HungerStation’s reputation as a tech-driven, rider-centered company. The initiative generated excitement among customers as well, boosting engagement and transaction rates during peak times (12 - 4pm)—especially as riders could now better preserve the freshness of food during deliveries.

Results:

+8% rider applications and registrations.

+20% rider retention.

+15% rider satisfaction.

+20% peak-time deliveries (12–4 PM).

+3K active riders using The Shaded Route daily. 16K Shaded Route rides recorded per day. +114K kilometers covered in shade every day.

The Shaded Route also garnered widespread media attention, sparking discussions about the future of food delivery and inspiring other brands to consider innovative, human-focused solutions.

HungerStation has permanently transformed its operations and also established itself as a pioneer in the food delivery industry.