Agenda
6:00 - 8:00 P.M.
Welcome VIP Guests & Sunset Drinks
Location: WPP Beach
Host: IRG Summit
8:30 A.M. - 12:00 P.M.
WPP Café
Join us for coffee on the WPP Beach and meet our people.
Host: WPP
Location: WPP Beach
5:00 - 7:00 P.M.
Microsoft x Family & Friends Get Together
Hosted by Microsoft and Mark Read for WPP agencies, clients, and partners to kick off the week at Cannes.
Host: WPP
Location: WPP Beach
8:00 - 11:30 P.M.
VML Sunset Soiree
VML welcome party and drinks on the beach
Host: VML
Location: WPP Beach
7:00 - 9:00 P.M.
Doors open at 6:00 P.M.
Monday Night Award Show
— Health & Wellness
— Pharma
— Audio & Radio
— Outdoor
— Print & Publishing
Location: Lumiere Theatre, The Palais
8:30 A.M. - 12:00 P.M.
WPP Café
Join us for coffee on the WPP Beach and meet our people.
Host: WPP
Location: WPP Beach
10:00 A.M.
VML Cabana @ WPP Beach
Panel
Host: Stripe
Location: WPP Beach
10:30 - 11:15 A.M.
CMOs in the Spotlight
Featuring Aude Gandon, Global Chief Marketing Officer at Nestlé
Host: Cannes Lions
Location: Rotonde Stage
10:45 - 11:15 A.M.
Defying Gravity: Creative Brand Narratives that Break Through
From Broadway to boardrooms, the art of narrative power can transform how audiences see the world – and your brand. Through the reframing of age-old tales, as Wicked did with The Wizard of Oz, discover how challenging established perspectives can unlock extraordinary creative potential.
This engaging session reveals strategies for reshaping brand stories that resonate with modern audiences, drive meaningful engagement and spark cultural conversation.
Join a dynamic discussion with Jon Chu, director of blockbuster Wicked, award-winning comedian and actor Bowen Yang, and Debbi Vandeven, Global Chief Creative Officer of VML, as they explore how reimagining narratives can change both hearts and bottom lines.
Host: VML
Location: Debussy Theatre, The Palais
12:00 P.M. - 4:00 P.M.
WPP Stream
Host: WPP
7:00 - 9:00 P.M.
Doors open at 6:00 P.M.
Tuesday Night Award Show
— Entertainment
— Entertainment Lions for Gaming
— Entertainment Lions for Music
— Entertainment Lions for Sport
— Design
— Digital Craft
— Film Craft
— Industry Craft
Location: Lumiere Theatre, The Palais
10:15 - 10:45 A.M.
Inside The Jury Room: Industry Craft Lions
Join Scholz & Friends CCO and Industry Craft Jury President Matthias Spaetgens, along with fellow jurors for a behind-the-scenes look at what made this year’s Industry Craft winners stand out—and why their work sets the creative benchmark for the year ahead.
Host: Cannes Lions
Location: Basement Stage, The Palais
10:30 - 11:15 A.M.
CMOs in the Spotlight
Featuring Patricia Corsi, Chief Marketing Officer and Chief Growth Officer at Kimberly-Clark
Host: Cannes Lions
Location: Rotonde Stage
2:45 - 3:15 P.M.
SASSY!!
We’re entering a new era of marketing—culturally connected, creator-amplified, and AI-enabled.
Join Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, to hear how Unilever is transforming its marketing to democratise desire—for everyone, by everyone.
Host: Unilever
Location: Lumiere Theatre, the Palais
5:00 - 7:00 P.M.
WPP Sundowner
Join us for drinks and a special live performance
Host: WPP
7:00 - 9:00 P.M.
Doors open at 6:00 P.M.
Wednesday Night Award Show
— Creative B2B
— Creative Data
— Direct
— Media
— PR
— Social & Creator
Location: Lumiere Theatre, The Palais
8:30 A.M. - 12:00 P.M.
WPP Café
Join us for coffee on the WPP Beach and meet our people.
Host: WPP
Location: WPP Beach
10:30 - 11:15 A.M.
CMOs in the Spotlight
Featuring Leandro Barreto, Chief Marketing Officer at Unilever
Host: Cannes Lions
Location: Rotonde Stage
3:00 - 4:00 P.M.
What Won & Why?
A one-hour deep-dive of insights and lessons from what won at Cannes and why...from the creative leaders at WPP.
Host: WPP
7:00 - 9:00 P.M.
Doors open at 6:00 P.M.
Thursday Night Award Show
— Creative Business Transformation
— Creative Strategy
— Creative Effectiveness
— Luxury
— Brand Experience & Activation
— Creative Commerce
— Innovation
Location: Lumiere Theatre, The Palais
8:30 A.M. - 12:00 P.M.
WPP Café
Join us for coffee on the WPP Beach and meet our people.
Host: WPP
Location: WPP Beach
7:00 - 9:00 P.M.
Doors open at 6:00 P.M.
Friday Night Award Show
— Film
— Titanium
— Sustainable Development Goals
— Glass: The Lion for Change
— Special Award Winners