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Cannes Lions Palais Highlights for Pharma Marketers

Which sessions to attend and why

Published Date
May 23, 2025

Heading to Cannes Lions 2025? This cheat sheet is your backstage pass to the sessions that matter most for pharma. From emotional AI to creator culture, tech innovation to storytelling that hits home, we’ve mapped out the must-sees. Save your seat, skip the fluff, and come back smarter (and braver).

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