Client
Office
Makro reinvents itself with Deskshops, an innovative solution that allows Colombians to transform their desks into microstores. This concept disrupts the traditional retail model, bringing high-quality products closer to a broader audience while providing opportunities.
No initial investment, no hassle: just access to wholesale prices for resale. Deskshops is more than a marketing idea; it's a new way of doing business, generating extra income from the comfort of your workspace.
How can we create an accessible and sustainable retail solution for a large portion of the Colombian population with low incomes?
How can we expand Makro's presence without the need for more physical stores and leverage opportunities within the workspace?
The inspiration behind Deskshops comes from the desire to bring quality products to people who need them most, while providing them with an opportunity to generate income without significant investments. By transforming ordinary desks into microstores, this concept takes the daily work structure. It turns it into an entrepreneurial platform, with simple logistics and a direct impact on both sales and the local economy.
Deskshops is a unique sales channel that turns office desks into minor points of sale for Makro products. With modular stores made of recycled cardboard, participants can register on a platform, receive their Deskshop, and start selling products at wholesale prices. Products are delivered directly to workplaces, making selling and reselling easier without the need to open new physical stores.
Deskshops has enabled Makro to reach a wider audience of Colombians, thereby increasing both brand visibility and sales. This innovative solution not only expands the brand’s presence but also generates a positive social impact, offering additional income opportunities to those who need it most. The model has already proven to be scalable, sustainable, and has significant growth potential in the Colombian market.
