Behind the Brand: Axicom

Axicom, founded in 1994, has been delivering excellence for over 31 years. With a global team of approximately 400 professionals, we operate across North America, Europe, and Latin America, with headquarters based in the Mid-Atlantic region. Our key cities include New York, San Francisco, Los Angeles, and Austin in the U.S.; London, Stockholm, Amsterdam, Paris, Munich, Madrid, and Milan in Europe; and São Paulo and Mexico City in Latin America. Where we don’t have a direct presence, we leverage the broader Burson team to ensure seamless delivery and unmatched reach for our clients.

Shaping the Future: Axicom’s Bold Approach to World-Changing Technology

At Axicom, we are driven by a singular mission: to help world-changing organizations advance business, people, and society through their transformative technology. What sets us apart is our commitment to being Futurists, not Followers. This philosophy inspires every Axicomer to constantly scan the horizon of our ever-evolving world, uncovering emerging trends and crafting future-defining narratives that make brands truly stand out.

Our approach is rooted in four key pillars:

Strategic Foresight: We anticipate trends, identify untapped opportunities, and build narratives that matter tomorrow.
Calculated Bravery: Grounded in robust data and deep insights, we take bold, informed risks to elevate our clients’ stories.
4D Storytelling: We craft communications that Differentiate, Disrupt, Deploy, and Drive impact, ensuring resonance across every channel.
AI-Optimized Communications: From strategic AI audits to content designed for both human and AI consumption, we embrace innovation to amplify our clients’ reach and deeply understand and adapt to AI being the current guardian of brand reputation.

At Axicom, we don’t just communicate the future—we help brands see it, shape it, and share it with the world.

A Culture of Futurists Shaping Tomorrow

In a rapidly evolving world, we take pride in actively shaping the future rather than simply reacting to it. As communications technologists, we combine deep PR expertise with innovative technology to guide tech brands and brands with tech-driven stories through the complexities of an AI-transformed landscape.

Our Approach

Bold Innovation: We democratize AI across our organization, building custom solutions that deliver tangible client value. Every Axicomer is both a communicator and a technologist, equipped to harness AI's power while maintaining human creativity and ethical standards.
Strategic Foresight: We constantly monitor the evolving landscape of influence, from AI answer engines to LinkedIn's editorial ecosystem, ensuring our clients' stories resonate where decisions are made.
Calculated Bravery: We make strategic bets on talent, geography, and capabilities that position us to deliver exceptional results even in challenging economic conditions.
Collaborative Culture: Our global team operates as a united crew, sharing perspectives openly and embracing uncertainty as we boldly step into the future together.

Our Impact

We don’t just communicate about technology—we live and breathe it, helping clients create the future they want to see. Whether repositioning AMD as an AI leader, making Vertiv synonymous with AI data center infrastructure, or reshaping Dell’s AI reputation, we deliver work that drives meaningful business outcomes.

As the Agency of the Future, we’re committed to staying ahead of the curve—not as followers, but as futurists shaping what comes next.

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Integrating Storytelling Excellence Within the VML Network

As the earned media, messaging, positioning, and storytelling experts within the VML network, we bring a unique ability to craft narratives that captivate and inspire. Our focus is on making stories so compelling that others can’t help but share them.

With communications serving as the cornerstone of brand reputation, we play a critical role in securing impactful third-party endorsements. By blending strategic insight with creative storytelling, we help elevate brands and ensure their messages resonate with the audiences that matter most.