At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Con Edison
Transforming Energy Self Sufficiency in The Big Apple for 10m New Yorkers
Con Edison partner with VML to transform its digital experiences
Read Case Study 
Boots
An award-winning milestone in a multi-year digital partnership with Boots
VML and Boots win Best Careers site at the TIARA Talent Acquisition Awards Europe
Read Case Study 
Rocky Brands
Rocky Brands Shopify Migration Case Study – Multi-Brand Digital Transformation
Transforming nine footwear brands with a unified Shopify ecosystem, scalable architecture, and data-driven design—boosting engagement and long-term growth.
Read Case Study 
Nature's Bakery
Nature’s Bakery – Shopify Migration & Build a Box
Transforming a household snack brand with Shopify migration, dynamic content tools, and an intuitive Build-a-Box experience driving engagement.
Read Case Study 
Source
Progress Lighting – A Shopify Transformation for Enhanced Customer Experience
Rebuilding a leading lighting brand with Shopify scalability, and flexible architecture—elevating UX, empowering teams, and unifying identity.
Read Case Study 
BDQ
BDO – Leading Digital Transformation on a Global Scale
Redefining a global financial leader with award-winning Shopify UX, digital redesign, and 300% growth in industry form submissions driving client engagement.
Read Case Study 
Source
Source – Off-Grid Water Innovation
Transforming complexity into clarity for a world-changing water solution
Read Case Study 
IDW
IDW Publishing – Comic Fan Community Transformation
Revitalizing a renowned comic publisher with full UX redesign, pre-orders, and exclusives—boosting fan engagement, DTC sales, and community growth.
Read Case Study 
Wisła Cracow
The AI Chosen One
How AI transformed a struggling football club, leading to an improbable victory.
Read Case Study 
United Rentals
United Rentals: Digital Transformation
Setting a new standard for the industry through a forward-thinking approach to technology
Read Case Study 
Wendy's
Wendy's: Digital Transformation
Pioneering progress: How Wendy's sets new industry standards through technology
Read Case Study 
HungerStation
The Shaded Route
An innovative app that helps delivery riders avoid the scorching Saudi Arabia sun
Read Case Study 
United Rentals
United Rentals
Unifying Content and Assets with Acquia for a Seamless Customer Journey
Read Case Study 
Essity
Essity: Transforming DTC Commerce with Shopify
Enhancing engagement and streamlining operations on a unified ecommerce platform
Read Case Study 
Conagra
Delicious Success
Hungry for more traffic, VML satisfies Conagra’s recipe website woes
Read Case Study Other Work
Shield Insurance
After Shit Happened Service
How a chaotic, 10-episode micro-drama turned insurance after-sales service into Thailand’s most addictive, unskippable entertainment.
Read Case Study 
The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
Read Case Study 
Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
Read Case Study 
Generali
Paws The Noise
Turning the sound of the Las Fallas festival into real protection for pets
Read Case Study