While you might not immediately associate digital transformation with a company that rents everything from power tools and safety gear to boom lifts and excavators, United Rentals has proven to be an ideal case study, as over recent years, it has set a new standard for the industry through a forward-thinking approach to technology.
Digital transformation is at the heart of United Rentals. Two of the four strategic enablers in “How United Rentals Wins” are technology-centered: delivering seamless digital experiences and harnessing data to drive worksite performance.
To explore this transformation in greater detail, VML sat down with Tony Leopold, Chief Technology and Strategy Officer at United Rentals, covering a range of topics including how digital transformation is benefitting United Rentals; the human and AI elements of digital transformation in a practical context; and their partnership with VML.
