Initiated by Kate Kenyon, Project Shoebox began when she found unused cosmetics in her bathroom—leftovers from purchased multi-packs and unwanted gifts—that fit neatly into three shoe boxes. At a local center, it became apparent that female residents' demand for such items was much more significant. Thus, the initiative gained momentum. It started in 2017 and was initiated by a group of VML employees from the Enterprise Solutions office in Poznań, Poland. This initiative exemplifies our commitment to inclusivity and underscores the importance of supporting one another.
This campaign quickly gained media attention and spread to other offices. It was also joined by other Enterprise Solutions offices in Hungary, Portugal, and the UK. Many different business partners joined the collection in Poland. Naturally, a website was needed to communicate with the audience.
