Unlock Your Inside Edge™ with Kyndryl

In a world of relentless technological evolution, C-suite leaders face unprecedented change and opportunity.

Kyndryl empowers them to not just keep pace, but to truly thrive. Discover how their unparalleled expertise in running the world's most vital systems uniquely positions them to reimagine mission-critical systems into agile, future-ready powerhouses, unleashing new potential and driving continuous progress for the world's leading enterprises.

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Unlock Your Inside Edge is a new platform for Kyndryl to spring from that highlights our value as a proven expert in mission critical systems and a trusted strategist for the future. This is timely as choosing the right partner can be the difference in a company's performance. VML has been an incredible partner to us in masterminding this new creative.

Maria Battaglia

Vice President, Global Brand Strategy, Experience and Activation Marketing at Kyndryl

Today's C-suite executives face rapid tech change and fierce competition. Most businesses are not ready for quick innovation; only 3% are considered 'innovation ready.' Kyndryl was known for running vital systems, but needed to show leaders they could also reimagine them. Our challenge was to clearly communicate how Kyndryl’s deep experience at the heart of their business makes them the best partner for complete transformation, cutting through market noise and easing C-suite worries about staying relevant.

Insights into our audience’s mindset revealed a profound truth: leaders don't fear change itself, but being unprepared for it. They want constant readiness—the confidence to handle today and lead tomorrow. This became our guiding principle. We used Kyndryl's unique strength: their embedded role at the heart of client systems, gaining vital inside insight from running them daily. This, combined with AI-driven insights from Kyndryl Bridge and expert consulting, proved Kyndryl was the definitive partner to help businesses not just adapt, but to boldly lead their future transformations.

Our solution, the 'Unlock Your Inside Edge™' campaign, completely reshapes how Kyndryl's value is seen. It highlights Kyndryl's unique ability to combine deep inside insight—gained from expertly running the world's largest infrastructures today—with cutting-edge outside expertise in strategic transformation. This powerful combination means no one is better equipped to reimagine businesses for tomorrow. Whether Kyndryl has managed your systems, we have seen it and can help both run it and transform it for the future. Using compelling visuals and a coaching tone, the campaign shows how Kyndryl's presence, boosted by AI, turns core technology into a strong growth engine. It’s a simple, powerful idea: your biggest competitive advantage is already within your business, and with the right partner—Kyndryl you can unlock it and outperform.

The 'Unlock Your Inside Edge™' campaign is designed to significantly boost Kyndryl's profile and resonance among C-suite executives. By clearly showing Kyndryl's unique ability to deliver constant readiness—rooted in their deep operational knowledge—they are set to grow existing client relationships and build new ones. This strategic change will empower more businesses to use their internal tech strength, leading to faster innovation, better decisions, and lasting competitive advantage and growth in a changing world.