You might not immediately connect the dots between a beloved fast-food chain and cutting-edge digital transformation, yet Wendy's stands out as a prime example. Over recent years, the company has redefined industry standards through a pioneering embrace of technology, demonstrating that even traditional businesses can lead the charge in digital innovation.
Digital transformation is happening across the Wendy's customer journey – from in-store through to the Wendy's app – driving business day-to-day. This commitment to innovation is deeply rooted in the company's history, from introducing the first modern drive-thru to today's advanced AI-powered solutions.
To explore this transformation in greater detail, VML sat down with Akhilesh (Akhil) Anakapally, Director, Digital Products, The Wendy's Company, to cover a range of topics including how digital transformation is benefiting Wendy's; the human and AI elements of digital transformation in a practical context; and their partnership with VML.
