Beyond the world we see lies an infinite number of parallel realities — and Alienware has become the portal to them. Alienware partnered with VML to launch “Parallel Realities,” a bold, reality-bending campaign that positions Alienware not just as a gaming PC, but as the gateway to alternate dimensions where anything is possible.
Parallel Realities
VML and Dell's Alienware blur gaming and life to explore new dimensions and redefine what’s possible.
Client
- Dell Technologies
Office
- New York
“Parallel Realities" embraces a powerful idea that every gamer understands: the games you play are more than just entertainment — they are alternate realities.
With this new campaign, we embraced the idea that the games players love are not just entertainment but actual realities. Alienware is the ultimate portal to these worlds.
Gerri Tunnell
Chief Marketing Officer, Dell Technologies
Alienware needed a disruptive strategy to reassert their market leadership by positioning the brand not just as technology, but as a portal to other dimensions.
There’s a theory that just beyond the world we see and touch, countless other dimensions and universes exist, waiting to be discovered. Gamers are natural explorers, driven by a desire to seek out new experiences and immerse themselves in these other worlds.
VML and Alienware blurred the boundaries of reality itself — collaborating with Ford, Wendy’s, and Aflac to “glitch” their own commercials with Alienware content. These disruptions offered glimpses into new dimensions, each featuring worlds from Bethesda Softworks games.
The result is a campaign that makes viewers question what's real and what's imagined — with Alienware as the only portal between them.
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