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Beyond the world we see lies an infinite number of parallel realities — and Alienware has become the portal to them.
Alienware partnered with VML to launch “Parallel Realities,” a bold, reality-bending campaign that positions Alienware not just as a gaming PC, but as the gateway to alternate dimensions where anything is possible.
There’s a theory that just beyond the world we see and touch, countless other dimensions and universes exist, waiting to be discovered. Gamers are natural explorers, driven by a desire to seek out new experiences and immerse themselves in these other worlds. Alienware needed a disruptive strategy to reassert their market leadership by positioning the brand not just as technology, but as a portal to other dimensions.
VML and Alienware blurred the boundaries of reality itself — collaborating with Ford, Wendy’s, and Aflac to “glitch” their own commercials with Alienware content. These disruptions offered glimpses into new dimensions, each featuring worlds from Bethesda Softworks games.
The result? A campaign that made viewers question what was real and what was imagined — with Alienware as the only portal between them.
