VML partnered with Dell to champion the belief that technology exists to drive human progress. Through powerful real-world activations, inspiring films and engaging social content, we brought to life the stories of how Dell's innovative solutions create meaningful, positive outcomes in everyday lives. Prepare to be inspired by technology that truly touches the heart.
Tech with Heart: Dell's Human Progress Journey
Discover how VML's B2B team helped Dell Technologies transform into a purpose-driven leader, proving technology's power for profound human progress.
Client
- Dell Technologies
Office
- London
Dell Technologies, a global tech giant, sought to elevate its mission beyond products to profound purpose.
Dell Technologies faced the crucial challenge of shifting its perception from a product-centric company to a purpose-driven leader, demonstrating that its innovations genuinely advance humanity. This wasn't just about selling hardware, it was about proving that technology could be a force for profound good. We were fighting to show the world that Dell's core value—technology for human progress—was not just a statement, but a lived reality, tackling critical societal needs with groundbreaking solutions.
The profound insight emerged from a heartbreaking reality: Motor Neuron Disease robs individuals of their voice, a fundamental aspect of identity. Traditional voice banking was arduous, requiring 1600 phrases and months of effort, resulting in a mere 12% adoption rate. We realized the true innovation wasn't just in the technology, but in making it accessible and emotionally resonant. The inspiration was clear: simplify the process, infuse it with humanity, and give people back their authentic voice, effortlessly.
Our groundbreaking solution "I Will Always Be Me” is a revolutionary book that transforms voice banking into a simple, heartfelt experience. Collaborating with a New York Times best-selling author and an award-winning illustrator, we created a story where every word spoken contributes to synthesizing a unique digital voice. This ingenious approach eliminates the need for thousands of phrases, making the daunting task of voice banking as easy as reading a cherished story. It's original, deeply personal, and truly life-changing.
The impact of "I Will Always Be Me" has been nothing short of transformative, profoundly improving lives and reshaping perceptions. This empathetic innovation has empowered 72% of newly diagnosed MND patients to bank their voices, ensuring their authentic selves endure. Beyond this incredible human impact, the campaign significantly elevated Dell's brand, showcasing their commitment to innovation and purpose. This isn't just about numbers – it's about giving back dignity, connection and the irreplaceable gift of one's own voice.
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