The Future Audience
Webinar: The Future Audience is Here
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An Industry in Disruption: The Automotive Marketer Readiness Guide copy
How legacy brands and their marketing operations can create new advantages in a time of rapid change
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Adobe Summit: 2024 Recap
Let’s Get Personal: The Future of Personalized Digital Experiences in the Era of AI
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D2C principles that apply to B2B
Where to focus to enhance customer engagement and drive growth
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Increasing logistics and operations efficiency in D2C
A high-level overview of the key considerations for logistics and operations for D2C brands
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Harnessing consumer insights via a data capture strategy
Where to focus to derive actionable insights to engage, upsell, cross-sell, and retain customers
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What’s behind the drive to D2C for automotive brands?
And why D2C is much more than a revenue play for the automotive industry
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Key D2C strategies for luxury brands
How luxury brands can embrace a direct-to-consumer approach as they navigate the digital landscape
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The crucial role of Data Governance in transforming the CPG industry
Unpacking the 3 key roles critical to the effectiveness of Data Governance and why it has emerged as a strategic imperative for CPGs today
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Why do we buy – and keep buying – Luxury Goods?
Whether for status, self-esteem, identity, experiential value, or emotional appeal, we look at the triggers for luxury purchases
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Trailblazers of Tomorrow
Decoding Generation Alpha and the Social Commerce Opportunity
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Tomorrow's Commerce 2024
20 future trends to pique the interest and shape the plans of business leaders today
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D2C Fundamentals: Guiding and inspiring your D2C journey
A series of articles to help you master the essentials of the D2C landscape
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NRF: Retail’s Big Show 2024 Takeaways
From AI to Retail Media, plus innovation at scale
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Luxury in Flux? The trends outlook for 2024
Read our Top 10 Luxury Sector Trends for 2024
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Health for All
This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone
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Shoptalk US: VML’s 2024 Recap
Leading marketers and brands hit Las Vegas to explore channel integration, AI innovation, the re-emergence of brand and more.
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SXSW 2024: Key Trends
At Austin's annual celebration of all things tech, culture and innovation, SXSW explored the ways AI and humanity will evolve together
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