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Disruptive Technologies
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Adopt or Fail: Why Business Needs AI
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Insights
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An Exclusive Dialogue on Creativity and Technology
Highlights from Conversations in Commerce at NRF 2025
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Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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The Future Shopper 2024 has landed
Our biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success
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Controlling Content Chaos
A comprehensive guide to enhancing customer value through effective content strategy and management
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The Future Audience
Webinar: The Future Audience is Here
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Report: The Future of Search
How to achieve sustainable growth through organic search in 2023
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NRF: Retail’s Big Show 2025 Takeaways
From the Agentic AI Era to Humanity, Community, Mobility and Circularity
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Close Up with The Future Shopper
A deeper dive into some of the key trends highlighted by the latest Future Shopper survey
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Storytelling Systems
Lessons from the Glossy Beauty & Wellness Summit
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From Friendly Faces to AI:
The True Power of Marketing Personalization
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Mastering the Digital Experience Tech Stack for 2025
Planning Your DX Tech Stack for Future Success
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Digital Content Supply Chain:
The Unsung Hero of Personalization
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Waving Goodbye to SEO: Why AI Visibility Optimization Is the Future
In order to remain influential, SEO will not suffice.
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Generative AI in B2B Marketing
Transforming Buyer and Seller Roles
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Mars & The Future Shopper
Exploring the evolving shopper landscape globally and the opportunities to support Mars' long-term growth
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Other Insights
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Health Literacy in 2025
Nichole Davies from VML Health highlights the importance of improving health literacy to empower informed health decisions and enhance patient outcomes
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Rethinking cancer, one story at a time
This World Cancer Day (and far beyond it), we’re embracing its theme – United by Unique – because no two cancer journeys are the same.
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The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
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The Rising Voices of Malay Muslims
Unlock powerful insights into how Malay Muslims are reshaping culture, connection, and commerce.
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