Insights

Insight

The Personalization Paradox: Delivering Genuine Value

Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits

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Insight

E-commerce Marketplaces: Shifting Consumer Spend

Their evolving role — from benchmark status to shifting share of wallet — and how they continue to reshape consumer discovery and purchase behaviors

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Insight

The Era of Omnichannel Commerce

Discover how online shopping's stabilized growth signals the era of true omnichannel retail - and how leading brands are creating seamless CX

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Insight

Economic & political uncertainty: Reshaping spending habits

How economic and political uncertainty is reshaping consumer spending habits, creating a more risk-averse shopper - plus the strategies to reassure them.

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Insight

Instant Gratification: The Two-Hour Economy

Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success

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Insight

AI Fuels the Resurgence of Search Engines

Exploring their resurgence and their indispensable role in brand visibility and as a primary channel in the information gathering phase

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Insight

Commerce Unleashed: Europe, are you ready?

Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.

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