AI is no longer waiting in the wings – it’s fully embedded in the fabric of everyday life.

In the consumer arena, AI is moving from novelty to necessity. In the workplace, AI is used by employees, yet adoption is uneven. At the enterprise level, AI has moved from being a component of transformation to being its core engine. 

With agentic AI, the organizations that win will invest equally in people, processes and platforms. 

Our whitepaper "Agentforce Unlocked: Accelerating Digital Transformation with Salesforce Agentforce & VML" is a roadmap for brands to navigate these forces of change and turn the potential of AI into an engine of growth. 

At a Glance
61%

of employees use AI technologies in their day-to-day work

At a Glance
48%

of consumers welcome retailers’ use of AI to improve their shopping experience

At a Glance
68%

of consumers use AI tools like Chat GPT or an alternative

Download our Agentforce Unlocked guide here:

With our unique blend of creative heritage and enterprise precision, VML stands as an indispensable partner in navigating and accelerating the transformative AI journey. 

Penny Townsend & Mark Bartlett

VML Salesforce Enterprise Solutions

AI Transformation: Meeting the Challenges, Capitalizing on Opportunities

For years, digital transformation focused on cloud, data and automation. But the rules have shifted. Our extensive global research including "The Future Shopper 2025," "Unlocking The Power of Digital Transformation," and "AI At Work reveals critical insights to succeed with AI-driven digital transformation: 

  • Consumer Adoption: 68% of consumers use AI tools, and 52% want AI assistants for shopping. Brands must optimize for "algorithmic discovery" and Agentic Commerce. This signals the rise of the AI-powered shopper experience.
  • Workplace Readiness: 61% of employees use AI technologies in the workplace, but a significant "AI Confidence Gap" exists between leadership's optimism and employee sentiment.
  • Enterprise Integration: Leaders recognize AI's strategic importance, but many admit their data is not ready for effective AI integration. Data readiness is paramount.

In our Agentforce Unlocked guide you'll find:

  • An analysis of the emerging AI-powered shopper landscape
  • Strategy from VML's Salesforce Agentforce experts to help you elevate AI from a tactical add-on to a competitive advantage
  • 5 key actions for enterprise leaders in the AI era
  • A plan of action for AI transformation success

If you're ready to jumpstart your AI-driven digital transformation, download our whitepaper and contact our experts for a bespoke AI Readiness and Opportunity Assessment. This will provide a clear, tailored roadmap for implementing and scaling Agentic AI within your Salesforce ecosystem, ensuring your brand is not just AI-ready, but AI-leading. 

Let's chat:

Mark Bartlett VML

Mark Bartlett

Executive Lead, Solutions Consulting
VML North America

Penny Townsend

Penny Townsend

Director Salesforce Alliance
VML EMEA 

FAQs: VML & SALESFORCE AGENTFORCE AI TRANSFORMATION

AI has evolved from a supporting player to the core engine driving digital transformation. It's no longer just a component but the technology determining how all other tools are used, integrated, and optimized. This requires leaders to view AI as a strategic growth investment. Agentforce is Salesforce's dedicated platform for building and deploying autonomous AI agents. These agents elevate generative AI by transforming standalone tools into intelligent collaborators that enhance workflows and decision-making, providing the rationale for broader digital transformation projects.

The Confidence Gap refers to the disparity in understanding, optimism, and perceived readiness for AI between leadership and frontline employees within an organization. Leaders often see AI as a growth engine, while employees may have concerns about trust, ethics, and job security. VML and Salesforce bridge this gap by leveraging Salesforce's core business tools to introduce agents that unlock value for users, providing tailored training through Trailhead, and implementing VML's human-centric approach and AI change management programs to empower employees and foster trust, rather than creating resistance.

VML, a Top 10 Global Salesforce Partner with a 15-year partnership and over 1,000 Salesforce-certified experts, combines Creative Heritage and Enterprise Precision with deep expertise across the entire Salesforce Customer 360, including Agentforce, Data Cloud, and Einstein AI. In agentic commerce, where consumers delegate tasks to personal AIs, brands must optimize for algorithmic discovery. VML and Salesforce help by ensuring data readiness via Data Cloud, designing anticipatory customer experiences and building future-ready Salesforce solutions that interact seamlessly and intelligently with consumer-facing AI agents.

Enterprise leaders must:

Embrace AI as a Core Strategic Growth Investment: Shift from viewing AI as a cost to a central engine for transformation and innovation.

Prioritize Data Readiness and Infrastructure: Actively invest in improving data quality and establishing robust infrastructure for optimal AI performance.

Invest in People and Bridge the "Hierarchy Gap": Educate and empower employees at all levels to use AI confidently and ethically.

Redefine Consumer Engagement for Algorithmic Discovery: Adapt strategies to optimize for algorithmic shelf space, focusing on transparency and value-driven personalization.

Align AI Initiatives with Strategic Goals and Embed into Core Workflows: Integrate AI intrinsically into objectives and operations, using platforms like Agentforce as a trusted starting point for anticipatory operations.

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