Transformative Experiences at Scale
Customers across all industries want to move beyond small proofs of concept and unlock the full potential of AI, but face challenges with data access, security vulnerabilities, organizational alignment and increasing infrastructure costs. Kyndryl Vital and VML Enterprise Solutions will join forces to deploy expert squads – from experience designers to AI experts, developers, and software and infrastructure engineers – to help drive connections to support growth. Potential use cases include:
- In Financial Services: While organizations try to embrace AI, they are challenged to secure and integrate enterprise data and build a roadmap towards infrastructure readiness. With expertise in supporting customers as they navigate an evolving regulatory environment, Kyndryl Vital and VML Enterprise Solutions intend to explore using AI agents across Kyndryl’s Agentic AI Framework and WPP Open to manage the orchestration of data for financial firms to create robust customer intelligence for personalized banking.
- In Retail: As brands pursue personalized consumer experiences, retailers are looking to leverage customer data to build tailored engagements that grow share-of-wallet. With this new partnership, Kyndryl and VML can help retailers harness AI’s transformative impact on omnichannel commerce, implement enhanced security for personal data and unify their technology foundation across order management, customer relationship management and beyond.
In today’s marketplace, the ability to connect back-end enterprise systems with front-end customer experiences makes the difference between market leaders and followers. By fast-tracking the connection between data systems and human experiences, Kyndryl and VML can help brands to be more technically advanced and human – delivering on the companies’ core belief that human imagination combined with technology has the greatest power to drive growth.
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About Kyndryl
Kyndryl (NYSE: KD) is a leading provider of mission-critical enterprise technology services offering advisory, implementation and managed service capabilities to thousands of customers in more than 60 countries. As the world's largest IT infrastructure services provider, the Company designs, builds, manages and modernizes the complex information systems that the world depends on every day. For more information, visit www.kyndryl.com.
About VML
VML is a leading creative and digital transformation company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth. The agency is celebrated for its innovative and award-winning work with blue chip client partners including AstraZeneca, Colgate-Palmolive, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. VML is recognized as a Leader by Forrester Wave™ reports for Commerce Services, Marketing Creative and Content Services, and is a Strong Performer in the Forrester Wave™: CX Strategy Consulting Services. It was also named a Leader in IDC MarketScape: Adobe Experience Cloud Professional Services and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. VML’s specialist health network, VML Health, is also one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X #WeAreVML.
Kyndryl Press Contact
press@kyndryl.com
WPP/VML Press Contact
Rebecca Sullivan
rebecca.sullivan@vml.com
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements often contain words such as “aim,” “anticipate,” “believe,” “could,” “estimate,” “expect,” “forecast,” “intend,” “may,” “objectives,” “opportunity,” “plan,” “position,” “predict,” “project,” “should,” “seek,” “target,” “will,” “would” and other similar words or expressions or the negative thereof or other variations thereon. All statements other than statements of historical fact, including without limitation statements concerning Kyndryl’s plans, objectives, goals, beliefs, business strategies, future events, business condition, results of operations, financial position, business outlook and business trends and other non-historical statements, are forward-looking statements. These statements do not guarantee future performance and speak only as of the date of this press release. Except as required by law, Kyndryl assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Actual outcomes or results may differ materially from those suggested by forward-looking statements as a result of risks and uncertainties, including those described in the “Risk Factors” section of Kyndryl’s most recent Annual Report on Form 10-K, and may be further updated from time to time in Kyndryl’s subsequent filings with the Securities and Exchange Commission.
