Engagement chart on a tablet


We harness the power of Bloomreach’s suite of engagement tools to help you personalise your marketing across all channels.

We transformed a global telco’s digital marketing from a complex and siloed product-lead set of campaigns, built on a clustered tech-stack, to an efficient experience-centric and automated ecosystem.

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With Bloomreach we can optimise eCommerce search and merchandising to maximise growth.

In less than 12 months we seamlessly integrated Bloomreach Discovery, its search and merchandising solution, and Bloomreach’s CMS into the Ted Baker store to powerfully transform the shopping experience.

Designing a website


With Bloomreach’s headless CMS you can build and manage customer experiences for every commerce platform.

In just 7 weeks we implemented a combination of Bloomreach Content and Bloomreach Engagement to power Woolworth’s Metro60 app and enable customers to get their grocery deliveries within 60 minutes

VML + Bloomreach core capabilities

  • Commerce Experience Cloud
  • SEO Optimisation
  • Powerful Customer Data Platform
  • Expert Tech Stack Integration
  • AI-driven Search and Merchandising
  • Omnichannel Marketing Automation
  • Composable Commerce Architecture and Strategy
VML Commerce has provided industry-leading expertise in replatforming strategy and technical implementation, taking up the headless baton and developing solutions with Bloomreach that maximise efficiency, flexibility and the impact of the customer experience.

Sunny Mallavarapu

Digital Transformation PM, Bosch Power Tools

Features and Benefits

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Real-time engagement

With all of your data in one place, you can focus on utilising it to launch personalised campaigns in real-time through Bloomreach Engagement’s built-in-channels. Through extensive data-manipulation capabilities, you can generate reports that are insightful and specific to your business, all recalculated in real-time.

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Customer Data Platform (CDP)

Leveraging a CDP will help improve your understanding of customers and their path to purchase. With a customer-centric platform that combines data analytics and omnichannel campaign execution, you’ll be able to target the right customers with the right content at the right time.

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Discovery Insights

A combination of AI-powered site search, SEO, recommendations, and product merchandising, helps deliver relevant results to your customers. Search and merchandising will help automatically offer more results at scale, as well as reduce the amount of time spent on operational merchandising tasks.

Website built across platforms

Content built for commerce

With powerful APIs and software solutions, enabling headless commerce has never been easier. For example, manage your storefront and add products to any page for simple site management. An open and flexible CMS helps drive results fast. Quickly create, test, and customise targeted digital experiences that showcase your products.

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