Sitecore
Our knowledge and experience of working with Sitecore technology is built on a partnership of over 16 years.
During that time, Sitecore has grown, evolved and expanded its solution portfolio. Now, with its clear mission to elevate leading brands through unforgettable digital connections with customers, the company is bringing disruption and innovation to the DXP market. Today, Sitecore’s digital experience platform (DXP) enables brands and organisations to connect intelligently, compete with agility and stand out with distinctive designs that turn customers into fans. Its composable architecture enables true omnichannel commerce and the extensible and customisable cloud platform provides ultimate scalability and promotes continuous improvement and optimisation.
Together, VML and Sitecore provide a unique blend of technology and creativity that helps brands create outstanding digital experiences. From ideation through to delivery, our partnership brings them closer to their customers. From customer acquisition right through to transaction, our tools, strategies and processes are built to ensure that customers are served personalised, inspirational experiences on the right channel at the right time.
We currently hold the highest possible accreditation, Global Platinum Partner, having successfully implemented the Sitecore Experience Platform across a number of different industries.
We are recognised Content Hub and Order Cloud specialists and can help your business align Sitecore with your existing (or desired) tech stack to deliver growth for your business.
We’re also the creators of the Sitecore Experience Accelerator, developed by us and acquired by Sitecore. Not only does it speed up platform build, but it also has huge in-life benefits. It frees content creators from restrictive development cycles, allowing them to focus on what they’re good at: creative execution, content publishing and customer engagement.
For global, multi-brand clients this accelerated approach has delivered massive increases in ROI. Clients have found that they can deliver and deploy 80% of sites without back-end development. In addition, they have been left with better operational and brand consistency, as well as governance across their digital marketing ecosystems.
Our Sitecore Expertise
- Winners of the Sitecore Partner Awards 2023 for Partnering Excellence
- Winners of the Global Sales Excellence Award 2022
- As part of the WPP Sitecore alliance, we were awarded 'Global Excellence in Solution Delivery' in Sitecore's 2021 Partner Awards
- Awarded the EMEA Ultimate Experience Award at the 2021 Sitecore Experience Awards in Partnership with Aston Martin
- Awarded Best Digital Experience Transformation at the 2021 Sitecore Experience Awards for our work with Refuge
- First adopter and first awardee of the Sitecore Content Hub specialisation partner program
- Drum Innovation award for HSBC’s ‘Digital Download’ Sitecore program
- Sitecore Experience Awards 2017, 2018 and 2019
Enhance Sitecore Content Hub capabilities with Brand Guardian, our proprietary technology that integrates seamlessly with Sitecore
VML's content quality management solution provides real-time asset checks during the campaign creation process. Using AI-powered technology, Brand Guardian will help you cut the time you spend reviewing and amending your marketing campaigns, reducing approval workloads by up to 92% and cutting costs by up to 82%. A plug-and-play solution, connect it with your Sitecore Content Hub solution and scale it as far and wide as needed across your brands to analyze all your creative assets.
The story of Aston Martin
New look & feel for their digital brand
The concept of the design was based on three creative principles:
- Honoring the story of Aston Martin’s iconic design legacy
- Creating a sensory experience
- A ruthless focus on details
Aston Martin's iconic design legacy
Together with Sitecore and VML, Aston Martin drives into new strategic markets. Translating brand value, reputation, and aspiration to more audiences was the next step in the company’s evolution. But with business and marketing shifting online – even for luxury cars – the current digital platform was no longer fit for purpose.
- Delivering customer-first innovation
- Gathering and using data to drive better decision-making
- Creating a path for future growth
We built a digital experience platform for Aston Martin that has consolidated disparate sites under the AM.com domain and provides customers with a holistic experience. It focuses on giving customers the information they want when they need it. Flexible data modelling makes it easy to build new components that cross-pollenate content throughout the site. The digital platform enables Aston Martin to roll out a constant stream of new features every month, such as enhanced Dealer Pages and its online Owners Guides database, quickly and easily.
Sitecore and VML tools simplify content translation, helping to expand Aston Martin’s global reach faster. This platform paves the way for the business to offer ecommerce capabilities in the future.
- Ultimate Experience Award 2021 Leading the Way for the 'Phy-gital' Future
- 22% increase in brand exposure and 64% rise in strategic market engagement
- 24% more site visits globally
We’ve been able to improve our UX and UI, and our ambition is to further enhance our platforms to provide a more personalized, considered, and integrated digital journey.
Renato Bisignani
Head of Marketing and Communications, Aston Martin
To learn more about Sitecore’s composable Digital Experience Platform or to talk to us about our specialist services, get in touch below.
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