AI Powered Content Supply Chain for the Enterprise

Facing persistent challenges, modern content operations require a new model.

In today's fragmented digital landscape, enterprise marketing leaders face a critical challenge: scaling content production without sacrificing brand consistency or budget. Disconnected workflows, manual processes and a lack of visibility into performance hinder growth and lead to a poor content marketing ROI. Effective enterprise content management has moved beyond simple storage – it requires a new operational model.

Download our whitepaper on how to reinvent your enterprise content supply chain with AI:

VML's new guide "AI Powered Content Supply Chain for the Enterprise" unpacks our innovative operating model for enterprise content management.

The Challenge: The High Cost of Disconnected Content

Content teams are drowning in manual processes, wasting up to 50 hours a week on tasks that add zero strategic value. This inefficiency leads to inconsistent messaging, compliance risks and a critical disconnect between brand promises and customer experiences. Without a unified system, proving the business value of your content – and your content marketing ROI – is nearly impossible.

The Solution: An AI-Powered Content Supply Chain

VML's Content Supply Chain Accelerator, elevated with Gradial AI, creates a new operating model for enterprise content management. We transform Sitecore into an intelligent ecosystem that unifies your people, processes and technology. This is more than just technology – it's a complete transformation of your content supply chain.

AI-Powered Content Creation: Automate the journey from creative brief to published content in minutes, not weeks. Free your creative teams to focus on high-value strategy.
Intelligent Content Automation: Embed governance directly into your workflow. Our AI agents perform real-time checks for brand adherence, accessibility, and legal compliance, ensuring total brand consistency.
Seamless Integration: Our composable architecture connects with your existing stack – from Figma and Adobe to your CDP – creating a single, scalable operating system for all your content.

Unlock measurable business impact, fast:

Accelerate Time to Market by up to 25%

Reduce Approval Times by up to 85%

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Increase Content Reuse by up to 20%

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Improve Audience Engagement by up to 30%

81% of business leaders cite lack of content oversight as their primary challenge, leading to compliance risks and inconsistent messaging.

Source: VML's Controlling Content Chaos Report

Conducted in 2024 among 1,000 CMO’s, CIO’s and CTO’s in the US, UK, Netherlands and Germany

Download our guide to turn your content into a strategic driver of growth:

"AI Powered Content Supply Chain for the Enterprise" is a complete roadmap to explore the frameworks, AI-powered tools and methodologies that power the VML Content Supply Chain Accelerator.